Any Lab Test Now was recently awarded among the best in franchising! We made Franchise Business Review’s Recession-Proof Franchise list of 2022, and are grateful to receive recognition. These past two years have been extremely challenging for everyone. To be able to prosper during such a difficult time is a testament to the hard work exhibited by our franchisees and the Medical Assistants serving their communities.

This year, Franchise Business Review rated Any Lab Test Now with a franchisee satisfaction index score of 77, putting us among the best in franchising and on the list of the top 200 franchise opportunities. Franchise Business Review is the industry standard in estimating a systems franchise owner satisfaction. Since 2005, they have analyzed over 1,100 brands to measure system strength by independently contacting franchise owners. Their evaluation questions focus on the brand’s culture, training and support, and financial opportunity, as well as more personal aspects of the business, like lifestyle and overall enjoyment. Click here to download Any Lab Test Now’s full Franchisee Satisfaction Report.

Highlights include:

  • 87% of franchisees “strongly agree” or “agree” to enjoying operating their business.
  • Financial Picture was rated 12% higher than the industry average with 92% of franchisees rating it moderate to very strong.
  • 91% of franchisees feel their business contributes to the overall success of the system.
  • 90% of franchisees feel positive about their affiliation with the brand.
  • 93% strongly agree or agree they enjoy operating their business.
  • 76% of franchisees agree their senior management team encourages a strong team culture.

With over 200+ locations nationwide, we are the leading retail lab testing franchise. 2021 was a record year that required the home office to step up support and communication with the network. We are proud to see that our efforts were noticed and that the franchisee owners recognize that the team is committed to supporting them as they continue to grow their businesses.

Click Here for the Full Award Video from Franchise Business Review

 

 

 

We’ve entered the second month of 2022 and if you’ve chosen this year to make big changes in your life, there’s still plenty of time to put a plan in place and get started. We now know the full extent of the career-bending Great Resignation. According to the Bureau of Labor Statistics, just under 70 million Americans turned in their notice in 2021. More than half quit voluntarily, chosen of their own volition. It’s likely that a great deal of these employees were simply looking to find a better position within the field of their current careers. But if you’re looking to make a change – as many of these employees did, now just might be the perfect time to invest in a franchise.

 

 

 

Let’s Review a Few of the Reasons Why…

 

A Booming Economy

The latest tallies and figures coming from governmental sources show just how strong the U.S. economy performed in 2021, and why it’s expected to continue this year. Full disclosure – we’re well aware that to present a balanced view of the current situation, we should also be wary of the rising inflation rate, which is at the highest level in decades. Even still, in 2021 the U.S. economy grew at a rate of 5.7%, the highest increase since 1984! The Fed has already announced interest rate hikes are pending, but the International Monetary Fund has pegged our predicted growth in 2022 at 4% — outpacing the average of the last decade. 

 

Employment Figures

The December jobs report reveals that the U.S. has recovered 19 million of the 22 million lost at the outset of the pandemic – a remarkable statistic by any measure. The unemployment rate has plunged from 14.7% in 2020 to its current level of 3.9%, a historic low.

 

Pent-Up Demand

As the Omicron variant continues to recede, the pandemic appears to be waning. Mask mandates are being eliminated and the constraints on businesses continue to fall by the wayside – opening up the full capacity of our commerce and industry. There’s a lot of pent-up demand to increase discretionary income spending, as consumer confidence continues to soar.

 

Access to Capital

Financial experts across a wide range of industries have predicted a robust year for consumer lending, the key to accessing capital for small business establishment and growth. Growth in applications and approvals is expected to rise in every category, save for home lending – currently static due to the low level of buying and selling in a market with tight inventory. Potential franchise owners should feel confident in the quest for financing, with multiple options and paths available to access the capital needed to get the ball rolling.

 

The outlook for 2022 appears to be quite fertile ground for the entrepreneur minded. But perhaps the best update for all where Any Lab Test Now is concerned is the continued rise in healthcare consumerism. The option to empower yourself with freedom of choice in healthcare decision-making has kept our franchise offering at the forefront of consideration. According to a recent article in Fierce Healthcare, an outlet dedicated to trending industry news, healthcare institutions and providers are advised to adapt – and quickly. Here’s the closing paragraph:

 

From digital reimbursements and telehealth accessibility to banking technology solutions that scale and grow as they do; organizations must understand that consumerism of healthcare is no longer just an aspirational expectation of tomorrow–it is here today.”

 

Any Lab Test Now franchises are well positioned to capture an increased share of retail-based revenue at the expense of these major healthcare providers. With our business model focused on the customer experience, our brand is leading the market for retail-based lab testing. If you’ve got an entrepreneurial mindset and a desire to partner with the nation’s No. 1 retail lab testing franchise, reach out to the Any Lab Test Now franchise development team to review our business model. Simply fill out this brief form and our reps will be in touch shortly.

 

Any Lab Test Now CEO Clarissa Windham-Bradstock was recently featured in Franchise Update Magazine for their Annual Women’s Issue. This annual issue highlights the key roles played by women making strides in the franchise industry, providing a glimpse into Bradstock’s journey as a leader and how she encourages those around her. This feature spotlights her accomplishments as a female leader raising up the next generation.

 

Bradstock is a strong leader who carries a notable presence in the franchise community. Bradstock has served as COO for Any Test Franchising since 2007 and was appointed to the position of CEO in April, 2014. During her tenure as CEO, system revenues increased by 48% due to efforts focused on franchisee engagement and the adoption of strategic marketing and operational initiatives. Clarissa is very involved in the franchise community as Chair Emeritus for the Southeast Franchise Forum and on the Leadership Committee for the IFA Women Franchise Network, Atlanta Chapter.

 

Click here and check out page 23 to read the full article!

A solo franchise operation is a business, but multi-unit franchising is an empire!

Franchise ownership offers entrepreneurs the opportunity to employ a proven model to achieve operational success. But if I were to ask you how many franchise owners operate more than one business unit, what would you guess? According to statistics compiled by the franchise research company FRANdata, 54% of all franchises in the U.S. are owned by multi-unit operators. Specifically, over 40,000 multi-unit operators control more than 220,000 franchise units in the U.S.

 

The Ability to Scale Your Business

A multi-unit franchise operation occurs when an owner purchases the rights to own and operate more than a single unit in a specifically assigned territory or geographical area. The expanded network may include two, three or more total locations, however, most instances include two to five additional units. Interest in purchasing the rights to multi-unit franchises has been on the rise for the past decade—primarily because it offers owners the chance to expand territorial operations and boost revenue streams exponentially. It’s a means to create your own “mini-empire.”  

 

How to Allocate Risk Across Multiple Units

Franchise owners who make the investment to go the multi-unit route are easily defined by their “go big or go home” business strategy. However, it also allows an owner to spread the risk over several business units, while allowing collective efficiencies to take root over the enterprise operation. While it’s technically true that the stakes are higher, so is the rate of a return on the multi-unit investment. Instead of relying upon a single income stream, multi-unit owners can spread the risk across several locations, creating an optimal operating condition for generating incremental wealth. Multi-unit ownership of several locations can easily lower operational costs, allow for combined efficiencies and shore up revenue streams across the board. And since multi-unit sales are an attractive proposition for franchisors, it’s not uncommon for them to offer discounted or scalable terms during negotiations, including reduced franchise fees and royalty payments. 

 

A Mutually Beneficial Arrangement

It’s unusual for multi-unit franchise owners to be required to open all locations during the same time frame. In fact, in most cases, the franchisor and multi-unit owner openly collaborate to develop an area development agreement that makes good business sense. In some cases, the direct profits from an initial franchise location can be poured into a second or third operation. Usually, terms are discussed and agreed upon for each individual franchise agreement, spelling out the specific time frame and territorial boundaries for each opening. 

The benefits of multi-unit franchising are mutually beneficial to franchisor and franchisee alike. Bundling multiple franchises into a multi-unit deal drives strong incremental growth and territorial gains for the franchisee and offers stability and great bottom line sales numbers for the franchisor. But what’s really at stake is the opportunity for multi-unit franchise owners to double or even triple their income earning potential, thanks to the multiple revenue streams. Of course, it’s true that multi-unit franchise ownership will require a higher net worth and investment level, but it also comes with the potential to induce a more rapid return on investment. 

Becoming a multi-unit franchise owner requires a strong business acumen and an acute attention to detail. There’s no doubt that this option requires a much bigger commitment of time, resources, and dedication to pull off. Getting in too deep and overextending your resources and cash flow can become a concern, so it’s advisable to conduct a proper amount of due diligence, professional consultation, and research before entering into a multi-unit agreement. But done correctly, a multi-unit franchise owner has the potential to reap exponential rewards on the bottom line of their balance sheet.

If you’d like to see a list of some of the more popular brands for multi-unit franchising, please review this list from Franchise Business Review. Oh, and you better believe Any Lab Test Now made the cut! If you’d like to speak with our franchise development team about the possibility of owning multiple Any Lab Test Now locations, simply fill out this brief form and we’ll be in touch shortly!

The retail healthcare clinic market, upon which the business model of Any Lab Test Now is based, is flourishing, which is great news for the brand’s 190+ locations across the U.S. today. But what’s driving this phenomenon? And how does the predicted growth of retail healthcare play into the hands of Any Lab Test Now’s franchise development program? At its core, retail healthcare is all about consumers taking more control over their own healthcare preferences and decisions. Which proves that marketing your business model using empowerment as a key value proposition is an effective strategy for Any Lab Test Now owners and consumers alike.


Even before the global pandemic accelerated the need and urgency of rapid lab test results, the retail healthcare marketplace was expanding rapidly. Traditional health care models, which previously relied upon paternalistic doctor-patient relationships, were already losing out to retail healthcare options that promised a more collaborative approach to individual care and choices. Acquisitions and new partnerships that touted this approach—including the rising popularity of telehealth—have awakened consumers
to a fresh healthcare shopping experience in which their active participation is not just tolerated but solicited. 

 

What’s currently helping the adoption of retail healthcare to flourish? We’ll illustrate several of the most common examples, but a consumer’s freedom of choice is the centralized theme.

 

Today’s Healthcare Shoppers

Think about buying a car, a computer, jewelry, or even a new lawnmower. When consumers shop for any major purchase, what are the determining factors that lead to a decision? Let’s start with affordability, which 72% of healthcare consumers claim they consider first. Following the cost factor, healthcare consumers want discretion (privacy), value and, increasingly—convenience. The traditional healthcare model hasn’t exactly done itself any favors. Their complicated plans, internal and external provider networks, referral procedures, and a bloated, outdated, and often inaccurate billing system, have all combined to leave the door wide open for a better way of doing business. As such, today’s healthcare shoppers have become their own entrepreneurial advocates.

 

Retail Healthcare Options

Telehealth appointments, digitized wearable devices, and retail lab testing are three prime examples of the growing retail healthcare marketplace. Each provides a beneficial, streamlined experience delivered in a collaborative environment. It’s fast becoming a pro-choice retail environment, where consumers are increasingly free to search and shop for the best options for care—especially as it pertains to lower costs, the best value, and—most of all, the highest level of convenience.

This changing marketplace dynamic is quickly becoming fertile ground for the Any Lab Test Now franchise opportunity, among the many independent small businesses well positioned to capture a larger share of retail-based revenue at the expense of major healthcare providers. Any Lab Test Now meets the very definition of retail healthcare, as our focus is squarely on the customer experience. We’re the affordable and discreet option, with up-front pricing, appointments completed in as little as 15 minutes, and results delivered in 24-48 hours. In the American Hospital Association’s (AHA) “Top-10 Emerging Trends in Health Care for 2021”, the second highest ranked item is a phenomenon they refer to as “cooperative competition” or “coopetition”. Taken directly from the report:

“Cooperative competition, or coopetition, is a key trend in health care. While some providers view big-box stores, nationwide pharmaceutical chains and other new entrants as threats, other organizations see opportunity. Their strategy is to leverage the capabilities of these power players to lower the cost of care, increase downstream market capture and focus on core specialty services while remaining highly connected to the patient.”

 

That’s a business model that sounds very familiar to our Any Lab Test Now franchise owners. Is it any wonder that the retail health care’s $99 million annualized marketplace was originally predicted to triple in the five-year span between 2017 and 2022? If you’d like to be a part of this outlook, reach out to Any Lab Test Now’s franchise development team to get started on your own entrepreneurial journey.

Bob Gray, Any Lab Test Now Owner, Sarasota and Venice, FL

Bob Gray, owner of Any Lab Test Now of Sarasota, FL, and Venice, FL. shared his story with us about his passion in the nursing profession. After experiencing high-cost lab tests himself, Bob became a franchisee and quickly set out to help bring about better healthcare options to his local community.

 

Expensive Lab Bills Lead to Business Opportunity

As we got started, we asked Bob how he first heard of Any Lab Test Now.

“I always had a job with extremely good medical benefits, and always had annual visits to my physician with the same annual tests. Three or four years ago I went to my regular physician who ordered the same tests as he always did. I went to the lab, and they took my credit card and I was expecting my usual co-pay to be billed to my card. Then I went back to my physician for a follow-up and my tests came back looking good with no problems.”

“And then I got a bill from the lab, $722 for my lab tests. So, I said no, no, that can’t be right. Last year my copay was $65.00. So, I reach out to them to try to figure out what’s going on. And they told me my insurance denied the claim for my tests. I said no, no, no, I have health care insurance, and all this other stuff went round and round with them repeatedly trying to get my insurance to cover the tests. Then I finally got through to the insurance company, and they said, oh, we no longer have to cover WellCare annually because I wasn’t in the Affordable Care Act and I was on self-pay insurance.”

“So, no one ever told me that I would be liable for this $722 lab bill. The long and short of it, I paid it.

Then, the following year, I went back to my physician again. I told him the story and said this year, I am not going to go through all of these tests which were always normal. I said, you get one or two tests this year for me because I can’t afford $722 again.”

“My doctor said, oh…we need to go to Any Lab Test Now this year. I said, okay, and I go to my local Any Lab Test Now office in Sarasota. They ran my tests and did everything the other lab did the year before, all the same—the bill came to $202.”

“And I said, Okay, I don’t understand how they could do all the same tests for $202. So, I got very interested since I have a medical background myself. I started investigating whether or not franchises were available for the south portion of the county where I lived. And lo and behold, the owner of the Sarasota, Florida office was ready to retire, and I negotiated with him and ended up buying his franchise. Then, eight, nine months later I opened my second location in Venice Florida.”

“I was a prime candidate to learn the ins and outs of this business because of what happened to me. I was also in medical sales and a registered nurse and knew a lot of medical people. Also, I knew that there were an abundance of people out there who have no insurance or had high deductibles and were in the same situation, I was in. So, I felt that I could assist those people much more readily in this capacity, to help bring about even better healthcare in this area.”

 

A Career Military Man Chooses to Continue to Serve His Community

We asked Bob what his background is and what drew him to Any Lab Test Now on a personal level.

“I have an honorable discharge from the Army, Navy and Air Force. I was in all three services; in the Army as an OR Tech, the Navy as a Flight Corpsman for Sub Chasers, and the Air Force as a Flight Nurse and ended my service as a Lieutenant.”

“When I was in the military, I became a Combat Medic Operating Room Technician and later I went to nursing school, got my Registered Nurse License in Michigan, and then became an Operating Room Supervisor. At the same time, I was offered a job in medical sales because I understood the surgical aspect of what companies were looking for. During that time, I got my certification to do critical care nursing, and went into flight nursing, became a high-end Flight Nurse, and traveled all over the world in a Learjet.”

“In 2013, the company I worked for downsized, and I found myself prematurely retired and that is when I came across the Any Lab Test Now opportunity. With my background in medical sales and nursing, it was a perfect fit because I was already comfortable with consultive sales in the medical field. My business approach now is to be a valuable asset to my customers.

 

Being Boss is Fun!

We asked Bob what he enjoyed the most about owning his own business.

“Having the ability to work and do this myself. The thing that is the best is that I don’t have to answer to a boss, I don’t have to get things approved that I want to try or ask if I can do something different. So, having the ability to make a decision where I don’t have to get financial approval from anybody if I believe in it, I’ll do it. Just to be able to do that is very rewarding.”

 

Community Driven Business Model

Bob shared how his business has impacted his local community.

“So, primarily the businesses, our local businesses have utilized us for either pre-employment testing for drugs or work-related injuries and or accidents on the job for drug testing. We enjoy that relationship with them. And when other medical offices close at three o’clock, and somebody has an accident at five o’clock or four o’clock, we can still take them in and take care of their employees.

And those employers, who started using us for COVID testing for their employees, who might come to work with a sniffle or a sore throat or something, they would send them over to us, we’d have them tested, and back to work in an hour. So having the resource for them that we deliver what we tell them we’re going to do is great.”

 

Gratifying Work That Pays Off

We asked Bob if he wakes up every morning saying, “I love my job” and how he feels about his work life and who he works with now as a franchisee and business owner.

“Generally, by the end of the day, when I’ve finished all the tests that we’ve done, I’ve met some great people and, you know, and taking care of their needs and things, that’s when that gratification feels the best.”

“I’ve been very fortunate, the employees that I have, one of them, Sarah, has been with me for two years, she’s an ex-nurse, and offers a very good foundation. She’s run both of my stores and has done very well. My second longest employee, Hannah, has been with me for the last two years. While she was working with me she went to nursing school at night. Now, she finally graduated from nursing school, and she’ll be moving on to the hospital environment as an RN. Then I have another young lady, Melvina, who’s also very experienced, worked for another well-known laboratory for many years, and now she works for us.”

“My employees tell me that number one reason we’re great to work for is because we consider their feelings.”

 

Empowering People to Understand Their Health

We asked Bob what the most unusual thing he’s learned about this business model has been.

“I enjoy the feeling of being able to help somebody with the skills that I have and making a difference for people and giving them something they wouldn’t have gotten in other places. We’re well established and accepted in the community, and we do a lot of testing.”

 

Being in Service to Others

We know nursing is a profession tied to helping and serving others on a very deep level and he responded with some very personal thoughts.

“Nursing, in and of itself, doing the nursing job is not what I do this for what I do it for is I like being close to people. I’m a people person. I like being close to people evaluating their needs and seeing if I can help them. And then, part of it is, I’m a hands-on kind of person and I like doing procedures because there’s a challenge to it. There’s an opportunity throughout the day to feel that you’re making a difference and feel good about what you’re doing. And that’s why I like doing what I do.”

 

Working to Feed Your Soul

As we closed our discussion, we asked Bob what he felt this business did for him on a personal level.

“When I got into this, I was on my third retirement, and because I just not ready to retire, I began looking for something else that I could do where I could make a difference. Where I could feed my soul and my needs and continue to enjoy going to work and everything. So, this business with Any Lab Test Now has given me the opportunity to do exactly that. So, from being in medical sales, working as a nurse, and now to running my Any Lab Test Now location, this has done what I was looking for it to do.”

“If I had to do it all over again I would do it without any hesitation because I like to set goals. I like to measure my value for what I’m doing for people and for myself and for my family and I have been able to attain those things working with Any Lab.”

“We didn’t talk much about what I did just after I was put into an unexpected retirement. In the four years before I became a franchisee, I actually bought and flipped 40 houses. I also have a real estate broker’s license, so I have my own real estate company buying and flipping houses, however, buying and flipping houses is dirty work.”

“This is clean work, I get to go home clean or pretty close to as clean as when I went in. I like this type of clean work, and I use my head, I use my brain more to help people and to problem solve, to make a living. For me, it’s better than pounding a nail and cutting a piece of wood, and so the gratification of my education has paid off for me with this business.”

 

My Son Is Following In My Footsteps Now

We asked Bob if he was happy doing what he’s doing for work today.

“I’ve always said that the best thing I ever did was go to nursing school because for me my entire career, I have utilized and parlayed that education in just about everything. So, it was the best decision I ever made. Now, my son is a Registered Nurse. And so he’s working on becoming a Nurse Practitioner, so he has seen the value of what I’ve been able to accomplish through my career, and he’s following in my footsteps.”

 

The Last Career of Life Should Be Filled With Life’s Passion

Finally, we asked Bob if he felt like this business opportunity was one of the best decisions of his life.

“Yes, it is. Because it has given me the opportunity to, I’ll say, for the last career of my life, my last job to utilize the skills that I have attained throughout my life, put them to work, validate what I feel, how I do things, how I treat people, and how I believe that I can make a difference for our community. So yes, I think that I’ve been extremely pleased with what I’ve done, how I’ve done it, and I’m proud of the current position of our company, our standing in the community, and what we have to offer. And I feel that I have dramatically affected that.”

“This business gives me the opportunity to continue to work with people, and problem solve for people while helping. Then, using my skills that I have, and my hands-on

technical skills it feeds a lot of needs, and I enjoy it. I love my work because I can see that I can make a difference for somebody by getting the right tests in a timely manner, consulting, and helping people.”

A big thank you to Bob for taking the time out of his busy schedule to share his story and perspective of what it’s been like working as a health care professional, franchisee, and business owner!

If you’re looking around at what business opportunities are open to you, please reach out to us directly. We’re more than happy to provide you with information and answer questions. Learning about the available opportunities in your local area is the first step in discovering how you can find success with an Any Lab Test Now® franchise business.

 

 

We’re proud to announce our membership with VetFran! Any Lab Test Now offers a 10% discount off our franchisee fee for honorably discharged veterans. Consider joining our growing family of franchisees today!

About VetFran

VetFran was founded in 1991 as a strategic initiative of the International Franchise Association and the IFA Foundation. The mission of this organization is to educate veterans and franchisors about the value veterans bring that closely matches the skills needed to succeed inside the franchise business model.

The Value of a VetFran Membership

The Leadership team at VetFran has a majority of members who are veterans themselves and enjoy volunteering their time and expertise in helping their fellow veterans find prosperous opportunities that are unique to the business of franchising.

In order for a franchisor to become a member of VetFran they’re required to meet quality criteria that includes; being a member of the International Franchise Association with a clean audit report, in business for a minimum number of years, and offer their best discount off their franchise fee to veterans.

Overall, veterans can count on VetFran to be a helpful guide in searching, identifying, and verifying what opportunities best match their future and goals. Any Lab Test Now is excited to be a part of this supportive community and looks forward to offering focused and personalized care and assistance to our service men and women.

If you’re looking around at what business opportunities are open to you, please reach out to us directly. We’re more than happy to provide you with information and answer questions. Learning about the available opportunities in your local area is the first step in discovering how you can find success with an Any Lab Test Now® franchise business.

Susan Lynch, owner of Any Lab Test Now of Wilmington, NC shared her story with us about how she became a franchisee and what the value is to be recession-proof to those she serves in her local community. For Susan, she found her way to owning her own location by circumstance and a rare opportunity that presented to her at the right time for all the right reasons.

 

One Part-Time Job = One BIG Business Opportunity

We asked Susan how she got her start in the healthcare industry and she said:

“It came to me. I did not go out and find it.  I had taken a part-time job at Any Lab Test Now, here in North Carolina, the one I own now.

At first, I was interested in the business model, because I’ve worked in a clinical lab since I was 20 years old. Over the years, in some capacity or another, I’ve worked in every position from management, all the way down to just drawing blood on the weekends. I was intrigued by the fact that you didn’t need your own doctor’s order. So, I took a part-time job there. And over the years, ended up buying it from the physician who actually started it.”

 

Growing a Career in the Medical Field

Next, we asked, how she got her start in her medical career path and she replied:

“I went to college for phlebotomy and medical assisting and after that I started my technology program, and then got married. I then took a little step back and went to work in the lab. And back then you could do what we used to call “bench work”.

I fell in love with what seemed like a very different kind of job. I have always loved sales and even through my whole medical career, I’ve always sold something on the side.”

 

Combining a Medical Career with a Sales Career

As we talked with Susan, we asked her which career path she liked the most and she said:

“So that piece of this business was a total combination for me. It was the perfect package. The doctor I was working for at this location had come to me and said he was leaving the country for a couple of years. Then he asked me if I wanted to run the lab since I was already here working part-time.  And I said, of course, that would be wonderful. He offered a buy-in so that I would treat it as my own and that option had never entered my mind, you know, being able to own one of these businesses.

It was really perfect because I was now able to sell something I already knew so much about.”

 

Supporting Her Community with an Affordable Choice

Susan also shared her passion behind the value she offers to her community and said:

“Yes, so my biggest driver is that in all the years I’ve been in the hospitals, in the doctor’s offices, one of the biggest complaints is that people can’t afford their medical bills. The doctors say you need to do these tests. And patients say no, I can’t afford the bill. Now, many people don’t get what they need because of money. And I felt like I could offer them an affordable way to get what they need without having to involve their insurance company and get outrageous bills at the end of the sale at the end of the process.”

 

Selling Solutions Is Better Than Selling Big Bills

While we were talking with Susan, we also inquired on what she felt her business value was to her local community and she replied:

“Here’s the reality, people say I’ve got insurance, this test is going to be free. The doctor doesn’t have a financial conversation with them about 90% of the time. The doctors just tell them that this is the test, and they need to go down to the lab.

At what point does it occur to the person that they are going to get an invoice in the mail before they get the invoice in their mailbox? And then at what point does the doctor turn around and say, this is going to cost you X amount of dollars? How do you handle selling that? Because isn’t that really what you’re selling?

For me, I’m selling a solution before the problem actually comes about. Right. And typically, most people have gotten the lab bill for something that was so outrageous, they could not believe that the lab tests could cost that much. Now, they can come to me and find out that they could have many tests done for a fraction of what they paid before.”

 

Painful Insurance Bills Led to Providing the Solution Herself

As we talked, we asked Susan, what is it like to offer a solution ahead of the problem and she responded:

“There’s a lot of people who prefer to pay upfront. Because of that shock in the mail, six weeks after you go to the lab is horrible. I had this happen myself where I let my doctor do my labs one time, I said, “Look, we will try this one time. But if my insurance doesn’t pay, it never happens again.”

I ended up getting a bill. And I told him, “I’m not doing this ever again”. Then my bill was about three times what I would have had to pay here at my store. Most people do not understand how insurance works. They don’t pay attention. They don’t investigate, they don’t call in to check their benefits.

They assume it’s free and they just use it. At the end, a lot of people don’t pay the bill. Now, I’m an easy sell at that point.”

 

A Service-Based Business That Supports Others

At the end of our discussion, we asked Susan to share how she felt about having a business model that’s in service to others and she said:

“Our service is affordable and enjoyable. I mean, we get a lot of reviews about how enjoyable it was to come in and how clean and how fast we are. If you make it enjoyable, and you make it affordable, and your customer service is impeccable… they will just keep coming and people will tell everyone they know, who will tell everyone what options are out there.

It just snowballs from there. Our business model and service give people a place to go that doesn’t feel like a normal medical office where no one cares and you’re just a number. People look at medicine as big business. They think it is all about getting money and no one cares about the patient.

And we just FLIP IT.

We care about the patient and not so much about the money.”

A big thank you to Susan for taking the time out of her busy schedule to share her story and perspective of what it’s been like finding her way to becoming a franchisee!

If you’re looking around at what business opportunities are open to you, please reach out to us directly. We’re more than happy to provide you with information and answer questions. Learning about the available opportunities in your local area is the first step in discovering how you can find success with an Any Lab Test Now® franchise business.

Ranked #1 in Laboratory Services, ANY LAB TEST NOW Is Recognized By Entrepreneur With Its 2021 Best Of the Best Franchises Award.

Any Lab Test Now is honored to be named to Entrepreneur’s 2021 Best Of The Best Franchises award.  To receive this prestigious recognition, the franchise must be listed on Entrepreneur’s Franchise 500 list and be first in their industry category.

Since 2007, Any Lab Test Now has partnered with major, high-quality laboratories throughout the U.S. to provide affordable and comprehensive lab testing services directly to the public. These lab testing services are offered in a diverse variety of categories that most commonly include clinical, DNA, and drug & alcohol testing. With over 190+ locations, Any Lab Test Now is the largest lab testing franchise in the U.S. and operates as a retail storefront, offering consumers an empowering value proposition — the ability to take control of their health and wellness choices.Any Lab Test Now Entrepreneur Best of the Best 2021

“This is a proud moment for our entire team and family of franchisees to be ranked #1 in our industry category, Laboratory Services,” says Clarissa Bradstock, CEO of Any Lab Test Now. “Our franchisees continue to empower and support local communities nationwide with direct access to lab services and maintained our role as an essential business throughout 2020.  This award validates the strength of our business model as a successful business opportunity in the retail healthcare field.”

Any Lab Test Now initially ranked in the highly competitive Franchise 500 list this year, which evaluated franchises on more than 150 data points in the areas of costs and fees, size and growth, franchisee support, brand strength, and financial strength and stability.

Terri McCulloch, VP of Business Development, shares “We find it exhilarating to be at the center of healthcare consumerism, providing direct access to lab testing services where we offer significant value to local communities, individual consumers, and businesses. This esteemed award is a very special recognition and shines a light on the challenging work our franchisees committed themselves to in making lab testing easily accessible throughout the pandemic. We’re excited to share this accomplishment with our franchisees who are a much-needed health care resource to their local consumer base.”

The Best of the Best 2021 award means Any Lab Test Now is honored with being #1 in their industry category and further validates their successful direct-to-consumer lab testing business model.

 

Christy Marcantel, Any Lab Test Now Owner, Winter Park, FL

Christy Marcantel, Any Lab Test Now Owner, Winter Park, FL

 

Franchise Business Review (FBR) surveyed over 8,000 female franchise owners and recently completed their Top Franchises for Women 2021 study. FBR uncovered 27 inspirational women during their study and highlighted them in their most recent publication, The Powerful Women of Franchising. We found their remarkable stories of businesswomen who forged through the COVID-19 Pandemic to find success more than motivational. In a year that showered business hardships for many business owners, these women chose to rise and overcome their challenges and move gracefully through them with unwavering strength resilience.

Help Us Celebrate One of Our Very Own

Powerful Women in Franchising!

We hope you’ll take a moment to share in our celebration of one of our very own franchisees, Christy Marcantel, Owner of Any Lab Test Now, Winter Park, Florida, who was featured in the Powerful Women of Franchising!

Congratulations Christy!!!  You are such a wonderful example for your sons!!!

Thank you for all you do for Any Lab Test Now and your community!

-Clarissa Bradstock, CEO of Any Lab Test Now®

 

According to Small Business Forum, 41 percent of all United States franchises are owned or co-owned by women. Additionally, women-owned franchises have skyrocketed by 83 percent in comparison to 13 percent growth in franchises owned by men since 2011.

Thank you, Christy, for pivoting and growing strong through the pandemic of 2020. We’re so proud of all your hard work and for being a pillar of strength to your family! Congratulations on being a true leader and for empowering your community with affordable on-demand healthcare services!