Healthcare Consumerism is an Alternative to the Traditional Business Model

Any Lab Test Now is the largest retail lab testing opportunity in the franchising industry, with a dual business model value proposition for consumers and owners alike. Franchisees can own a low-cost business model with an enhanced potential return. And consumers can take advantage of an accessible and affordable alternative for managing their healthcare options. The win-win outlook for franchise owners and consumers alike has everything to do with a changing industry trend – the rise of healthcare consumerism.

What Empowerment Looks Like

Healthcare consumerism is a movement whereby individuals are taking a more proactive approach in shopping for non-clinical lab services that best meet their own needs. It’s a flourishing movement, something we’ve covered before. The primary driver is empowerment – giving consumers the option to choose the best healthcare services and providers based on affordability, convenience, and the value that comes from self-monitoring their health and wellness. Retail-based providers, such as Any Lab Test Now, are reaping the whirlwind and capitalizing on this phenomenon. This very value proposition is propelling the Any Lab Test Now franchise expansion – which now includes over 200 locations across the U.S.

A Consumer-Driven Opportunity

What is it that today’s healthcare shoppers want? Pricing transparency, affordability, discretion, and convenience – all of which are cornerstones of the Any Lab Test Now business model. Each of these attributes are part of our franchisee’s operations, a dynamic marketplace that focuses on shared decision making between consumer and provider. If you want to manage your own healthcare choices, Any Lab Test Now is a willing and able partner who can provide multiple value propositions. What do those value propositions look like?

An Industry Leader

Any Lab Test Now focuses squarely on the customer experience. We believe in affordable, up-front pricing for thousands of lab tests. Customers can come in, order their tests, and be on their way in as little as 15 minutes. Patients can conveniently pay for services with a debit card, but also have the option to use their HSA or FSA cards for qualifying lab tests. When do they receive their results? In most cases, Any Lab Test Now offers a 24–48-hour turnaround. See if you can beat this level of convenience with your current healthcare plan.

Entrepreneurs searching for a stable business opportunity in a growing marketplace should consider the Any Lab Test Now franchise opportunity. The rise of retail-based healthcare solutions, driven by the demand for customer choice, control, and convenience, is driving an industry worth well over $100 billion in annual revenue. And you’ll have the training and ongoing support from a well-established brand backing your business venture.

Any Lab Test Now franchises are an essential business opportunity. With our business model focused on the customer experience, our brand is leading the market for retail-based lab testing with over 200 nationwide locations. If you think franchise ownership is right for you and you’d like to partner with the nation’s No. 1 retail lab testing franchise, reach out to the Any Lab Test Now franchise development team to review our business model. Simply fill out this brief form and our associates will be in touch shortly.

Sean and Sarah Toney are excited to announce the opening of their new ANY LAB TEST NOW® franchise in St. Louis, Missouri. This marks the eighth location for the franchise system and the first outside of Texas. Since opening their first location more than 10 years ago, Sean and Sarah have seen firsthand the growing demand for direct access lab testing. With the outbreak of COVID-19, this need has only increased, as patients look for alternatives to long wait times and high insurance costs.

“Sean and I are grateful we secured multiple territories within the ANY LAB TEST NOW® franchise system which provided us the opportunity to be multi-unit franchise owners over the past decade,” says Sarah. “We saw that there was a need in the community for direct access lab testing. We have a passion for people to know their health. We know that we will continue to be financially secure as business owners, and that means more flexibility and freedom and the best part, we are working together!”.

We are so proud of the Toney’s and could not be more excited to see them grow! Sean and Sarah are committed to providing quality lab testing services to their customers and are excited to bring their franchise to the St. Louis community.

Read more about the Toney’s expansion in this article published by Fanchising.com

Any Lab Test Now was recently awarded among the best in franchising! We made Franchise Business Review’s Recession-Proof Franchise list of 2022, and are grateful to receive recognition. These past two years have been extremely challenging for everyone. To be able to prosper during such a difficult time is a testament to the hard work exhibited by our franchisees and the Medical Assistants serving their communities.

This year, Franchise Business Review rated Any Lab Test Now with a franchisee satisfaction index score of 77, putting us among the best in franchising and on the list of the top 200 franchise opportunities. Franchise Business Review is the industry standard in estimating a systems franchise owner satisfaction. Since 2005, they have analyzed over 1,100 brands to measure system strength by independently contacting franchise owners. Their evaluation questions focus on the brand’s culture, training and support, and financial opportunity, as well as more personal aspects of the business, like lifestyle and overall enjoyment. Click here to download Any Lab Test Now’s full Franchisee Satisfaction Report.

Highlights include:

• 87% of franchisees “strongly agree” or “agree” to enjoying operating their business.
• Financial Picture was rated 12% higher than the industry average with 92% of franchisees rating it moderate to very strong.
• 91% of franchisees feel their business contributes to the overall success of the system.
• 90% of franchisees feel positive about their affiliation with the brand.
• 93% strongly agree or agree they enjoy operating their business.
• 76% of franchisees agree their senior management team encourages a strong team culture.

With over 200+ locations nationwide, we are the leading retail lab testing franchise. 2021 was a record year that required the home office to step up support and communication with the network. We are proud to see that our efforts were noticed and that the franchisee owners recognize that the team is committed to supporting them as they continue to grow their businesses.

Click Here for the Full Award Video from Franchise Business Review

Any Lab Test Now CEO Clarissa Windham-Bradstock was recently featured in Franchise Update Magazine for their Annual Women’s Issue. This annual issue highlights the key roles played by women making strides in the franchise industry, providing a glimpse into Bradstock’s journey as a leader and how she encourages those around her. This feature spotlights her accomplishments as a female leader raising up the next generation.

Bradstock is a strong leader who carries a notable presence in the franchise community. Bradstock has served as COO for Any Test Franchising since 2007 and was appointed to the position of CEO in April, 2014. During her tenure as CEO, system revenues increased by 48% due to efforts focused on franchisee engagement and the adoption of strategic marketing and operational initiatives. Clarissa is very involved in the franchise community as Chair Emeritus for the Southeast Franchise Forum and on the Leadership Committee for the IFA Women Franchise Network, Atlanta Chapter.

Click here and check out page 23 to read the full article!

How it Started – Launching My Any Lab Test Now Location

We’re always curious as to how our franchisees were first introduced to Any Lab Test Now. Michelle says…

“Before my entrepreneurial journey began, I managed my husband’s surgical practice for 28 years. I’ve been in and around medicine for a long time and was familiar with certain tasks like drawing blood and things of that nature. But eventually, I decided I wanted to own a business myself. And so, I signed up for these franchise notifications that would show up in my inbox. Most didn’t appeal to me, but months later I got a notification from Any Lab Test Now.”

“As I looked into the concept, I was thinking, ‘Oh, I can draw blood. I can do this. It would be perfect for me.’ So, I began the process of looking at the business model and then went to my Discovery Day with the brand. When I first launched my Any Lab Test Now location in San Marcos, I managed the business in the background. On occasion, I would go in and draw blood for drug tests, things like that, especially when somebody had to go on vacation. It was difficult to find the time because I was still managing my husband’s practice, which was a full-time operation.”

Michelle Explains a Sudden Plot Twist!

Any Lab Test Now Vice President of Business Development, Terri McCulloch and Franchise Owner, Michelle Schlotter

How did your Any Lab Test Now location end up moving to a new city?

“My husband and I were approached by the local university in San Marcos – Texas State, as their campus bordered the backyard of our business. They’d been asking us to sell our building to them and, finally, one day they offered enough money to make it worthwhile. My husband really likes to fish, so we moved down to Corpus Christi on the Texas Gulf Coast. But when we moved, I still wanted to have my own job and began the process of opening up a new Any Lab Test Now franchise. It took some time trying to find the right location. At one point, I was looking at 22 locations and a 37-page lease, and it almost became overwhelming. But I ended up finding a great space in a very good location and the business is doing very well. My role now is much more active. I work here, do the blood draws and the drug tests. I get to talk to patients and I’m very hands on – especially running the business side of things.”

“Everybody here is pretty happy and likes to share their story with us. And so, it’s been a great way for me to network with people, because I get professionals, physicians, I get lawyers, I get business owners, I even just had a jewelry maker come in. So, it’s been a really great networking opportunity for me to find friends and meet the community.”

Why Any Lab Test Now Was the Right Choice for Michelle

What Aspects of  Your Any Lab Test Now Business Do You Enjoy?

“Number one, I no longer have to deal with insurance. I don’t have to file claims anymore and I love it. To me, it’s like freedom that I’ve never had before. If you’ve ever worked in the insurance field, which I did, it’s time-consuming work. With Any Lab Test Now, patients are free to walk right in. We can explain our straightforward pricing, what they’ll have to pay, and process the lab tests. We then provide the results directly to the patient with a fast turnaround, which is unusual. Some patients that go through their doctor’s office may not get their test results for weeks. I really like this business because our customers are friendly. They aren’t coming to Any Lab Test Now because they have to. They’re coming here because they want to.”

How Any Lab Test Now is Advancing Healthcare Consumerism

Tell us about your thoughts on the rise of healthcare consumerism

“We’re moving towards a health and wellness lifestyle where we’re no longer interested in waiting for the doctor to tell us what they think we should be tested on. I think it was back in 2012 that I attended a Medical Society meeting. We sponsored a dinner for 50 or so physicians and presented the Any Lab Test Now business model as an option for them to handle referrals for us. And they were very upset at the concept of a direct-to-patient lab request, which they saw as stealing their patients. They didn’t like it. We clarified that we’re not taking away their patients, we’re just running the lab. We work in tandem together. But here’s something I do hear from the patients, physicians, and nurses themselves that come into our Any Lab Test Now location. Most of them don’t have insurance – you’d be surprised how many medical people don’t – and they like the idea that they can come in here and get things done discreetly. They appreciate the freedom of choice. They also recognize that when you go through insurance that it’s going to be a higher cost for them. Patients appreciate that they can just walk in here, ask me about certain panels, and order the retail lab tests they need.”

On What the Future Holds…

Are you proud to be an Any Lab Test Now owner?

“Yes, I am. Looking back, I have made my own business. I made my own job. I like that. I just have too many skills to be stuck in a cubicle in an office somewhere. I’m just not going to do that. So, this is my future. Owning an Any Lab Test Now franchise is where I chose to be. I’m blessed. In my eyes, I think everybody dreams of having that job that makes them feel good and fulfilled. And I feel like I have that.”

What does your future look like?

“Eventually, I see me and my husband traveling and doing quite a bit of it. That’s my goal – to see the world. We’ve already done a good deal of it, but right now it’s kind of been halted because of Covid. We want to continue traveling once it becomes safer to be everywhere. That’s it mostly, besides keeping this place going for many, many more years to come – until I decide it’s time to retire.”

A look back at the brand’s 2021 accomplishments, and a look ahead at the new year!

As the year 2021 came to a close, Any Lab Test Now franchising surpassed a major milestone that undoubtedly set the tone for another successful year in 2022, which also happens to be the brand’s 30^th year in business. With the opening of a new location in Panama City, Florida, the brand celebrated its 200^th franchise location in the United States. The Panama City Any Lab Test Now ribbon-cutting brought the total number of new unit openings in 2021 to 11, as the leading retail lab testing franchise expanded into new markets such as Fort Mill, SC, Ashburn, VA, Canton, OH, and Murray, UT. 

CEO Clarissa Bradstock made a jubilant statement to mark the occasion, saying, “It is so exciting to enter the new year at this landmark level of growth. We are elated by our development over the last two years, despite the many ups and downs created by the global pandemic. 2021 was just the tip of the iceberg, as we opened our 201st location in Jacksonville to ring in the New Year, followed by a long list of grand openings planned for 2022, the same year we celebrate our 30^th year in business.”

In 2021, the Any Lab Test Now brand was also singled out for several prestigious awards and honors, including a coveted spot on Entrepreneur’s Franchise 500 list, an enviable achievement. In addition, the brand earned its way onto the Franchise 500 Best of the Best list, the 2021 Inc. 5000 list, and secured the Franchisee Satisfaction Award from Franchise Business Review, along with recognition as the Top Multi-Unit Franchise, Most Profitable Franchise, Top Recession-Proof Franchise, and a truly special win for having the Best Franchise Culture. Lastly, CEO Clarissa Bradstock was honored as a 2021 Woman of Wonder by Franchise Dictionary Magazine in their 50^th anniversary edition of this award and presented with the Crystal Compass Award by the IFA Women’s Franchise Committee.

Terri McCulloch, Any Lab Test Now’s vice-president of business development, stated, “It is, of course, exciting to receive so many recognitions throughout the franchising and business community at large. More importantly, it’s a sign that our system works and that with the hard work of our franchisees across the country, this mission and model has a clear blueprint for long-term success. We’re excited to continue that momentum moving forward to help more people across the nation.”

As the year 2022 dawns, Any Lab Test Now franchising is more excited than ever to see what the future holds. The growing interest in healthcare consumerism, in which consumers are taking more control over their own healthcare preferences and decisions, has become the driving factor in elevating the Any Lab Test Now concept to new heights. With a business model that empowers customers to take charge of their own healthcare choices and decisions, the Any Lab Test Now franchise opportunity has become a win-win proposition for owners and consumers alike.

As we kicked off 2022, Any Lab Test Now franchises were well-positioned to capture an even larger share of retail-based revenue at the expense of major healthcare providers. With a laser focus directed squarely on the customer experience, the brand is becoming well known as the affordable and discreet option for retail-based lab testing. Any Lab Test Now offers consumers up-front pricing, appointments completed in as little as 15 minutes, and results delivered in 24-48 hours.

If you’ve got an entrepreneurial mindset and a desire to partner with the nation’s No. 1 retail lab testing franchise, reach out to the Any Lab Test Now franchise development team about the possibility of owning a location in your area. All you have to do is simply fill out this brief form and our reps will be in touch shortly!

How it Started Vs. How it’s Going

We’re always curious as to how our franchisees were first introduced to Any Lab Test Now. Richard says…

“Really, my awareness of Any Lab Test Now began back in 2012. James and I were relocating to Texas, where his family was from, and he had taken a job in the Dallas area. I was hired to market a business on behalf of an owner in Houston that had purchased a laboratory. The owner was kind of a serial entrepreneur, and it just so happened that he’d also purchased the rights to an Any Lab Test Now location in the Houston area.

In addition to his laboratory, he had a development schedule where every three to four months he was opening an additional Any Lab Test Now location and I was doing the marketing for both. Basically, promoting the Any Lab Test Now locations became a big part of my duties. And so that sort of whetted my appetite, and I began to see myself doing this. Any Lab Test Now is entrepreneurial, something that I’ve always aspired to, and it’s also a laboratory which, fortunately, I’ve spent my career doing. I had previously made the acquaintance of Cecil Peters, a current owner of three stores in the Dallas-Ft. Worth area. As it turns out, he was interested in selling his original store location in North Ft. Worth. And so that’s where the adventure began, and it was perfect timing.”

What’s There to Like About Any Lab Test Now?

What exactly did Richard find appealing about Any Lab Test Now?

“It’s unique, and we get the opportunity to both educate the customer and empower them. They get to learn more about their own health and wellness options, either with us providing the doctor’s order or we accept their physician’s order. It’s rewarding to share how they can order tests and get results on their own, and that the reference laboratories performing our tests are the same trusted labs used by their physicians. We provide them with information, and they can then take it to their doctor for advice if needed. Realistically, I think this is really the future of medicine and healthcare consumerism. I mean, it’s become very clear now, since the pandemic, that this trend is only going to accelerate. Generally speaking, the customers seem very invigorated by it. I’ve had more than a few share how fascinating it is to learn about their options.”

Why Any Lab Test Now is a Solid Franchise Opportunity…

There are thousands of franchise concepts. What makes Any Lab Test Now a desirable choice?

“First, owners don’t need to have a background in healthcare to operate this business model. But I think having a caring, consultative approach is critical. The learning curve can be steep, but you just have to go in with the understanding that customers who come in aren’t initially prepared to order lab tests on their own. The in-store experience, the retail aspect, the consultative orientation, getting all of that right can take some time. The things I love about the business model are the ways we help people with their healthcare choices, educating them on their options, and the business-to-business sales opportunities.”

How Any Lab Test Now Ownership Factors Into a Career

We wanted to know if Richard planned to retire as an Any Lab Test Now owner…

“Some of us out there are getting to that age where, with some jobs, you might suddenly be aged out. That’s the beauty of Any Lab Test Now. If you’re capable of making your location a successful business, you could run this right on into your golden years. I think that there’s always going to be a role for this business model to play. I do think that down the line, the business model might evolve, but ultimately I think the future is bright.”

How to Begin the Second Act of Your Career

We wanted to know how Linda’s career path led to Any Lab Test Now. So, we asked!

“I have a master’s degree in blood banking and was the only specialist in this big area around Abilene, Texas. I was working in transfusion services as a supervisor but was only paid to be part-time. That worked for me because I was raising my children, but I became an “empty nester” after my children went on to college and other things. I was down and feeling like I needed to do something different. I requested full-time status, but they refused so I just up and quit.

My husband is a physician, and he knew that if I didn’t do something I would end up driving him crazy! And so I started researching franchises. My husband’s background as a business owner has given him perspective on what it takes to own and operate one. But I was more apprehensive and unsure, until I found Any Lab Test Now. I know it sounds silly, but it fit me so well that it felt like divine intervention. With my husband’s background, I knew what the demand for lab testing looks like. I got so excited that it became the only thing I cared about.”

How Any Lab Test Now Changed Me 

Sometimes, our business opportunity can be good for your personal growth.

“Becoming an Any Lab Test Now owner has been an emotional, wonderful thing. It’s made me a different person. I used to be shy, but I became more extroverted. I got out of my comfort zone. I didn’t know much about marketing, but it turned out to be the most wonderful experience I’ve ever had in my life. I just love the overall effect business ownership has had on me. It made me evolve as a person. And at my age, you aren’t sure it’s possible. Now the marketing aspect of the business is my favorite part. I just really enjoy the connection with everybody. It’s not like selling a product, you’re offering your services.”

Was there a moment when you realized becoming an Any Lab Test Owner was your calling?

“Yes, I remember the exact moment—it’s when I paid my husband back for all the money that he loaned me to get the business started. It was about three years in when I started seeing the profit beyond break even. We passed that benchmark and money was still coming in. That was exciting!”

When you look at the success you have now, can you describe how that feels?

“Okay, first of all, I’ve never needed the money. I have a husband who’s a physician who makes a good living. I’ve always been provided for, and he took care of everything. But he’s been slowing down because he’s close to retiring. It’s such a wonderful feeling to be able to sustain an income. It’s given us such a sense of financial security, and it’s been such a wonderful thing for our family.” 

A Day in the Life of an Any Lab Test Now Owner 

Tell us about the in-store experience at your location?

“The goal is pretty straightforward. For any customer who walks in, we strive to develop a relationship that’s worthy of friendship. When they trust us, we build our reputation in the community. I am beyond honest with them, probably too much, but I will never take advantage of them. I want them to know they can trust me because trust in medicine is everything.”

A Whole New World of Opportunity

How have you changed since opening your location?

“I have gained so much self-confidence as a woman, as a person, and as a business owner. I am less risk averse, less frightened of everything. I have to have more overall confidence. I was scared to fail, but the opposite happened. With Any Lab Test Now’s business model, I don’t see anybody failing unless they want to. The entire brand has such a great support mechanism. I got the attention I needed from the very beginning. “

Is Any Lab Test Now is a powerful business for women who want to make their mark and do something?

“Oh yes. Any business where you’re doing all this, you’re learning all this, it’s going to help you grow as a woman, as a person. It’s going to put you in some uncomfortable places, but you’ll learn how to handle things. You’re going to have to learn to how to handle a difficult customer, how to keep your employees honest, and how to market against the competition. It helps you grow in so many positive ways. Also, it’s made me more independent. And maybe also a bit prideful because I love what I’ve accomplished and I’m very proud of myself.”

Advice Directly From an Any Lab Test Now Owner

Is there anything else that you think would be important for a prospective franchisee to know?

“Yes. Don’t be afraid. Put that fear away because this thing is going to be successful. There are always factors, right? Your overhead might be higher than mine because I have a cheaper market, but you’re going to meet that overhead really quickly, more quickly than you think. The people I know who are looking at franchises are terrified of not making that return on investment. I tell them that’s just short-term thinking. You’re going to be fine and overcome that barrier. Some of the other concepts may not have as bright a future, but this medical one is a golden opportunity. And, you know, in the beginning, we were afraid that no one would want our services because insurance was going to take over the world. But it’s all worked out fine. From an owner’s standpoint, Any Lab Test Now seems to be deflation-proof and recession-proof.

How You Can Begin Your Own Journey 

Let’s Connect!

If you’re looking for a sound business opportunity with the potential to change your life for the better, please reach out to us directly. We’re more than happy to provide you with information and answer questions. Learning about the available opportunities in your local area is the first step in discovering how you can find success with an Any Lab Test Now® franchise business.

ANY LAB TEST NOW®,  is pleased to welcome Kelly Crompvoets as the new Vice President of Marketing. Kelly brings more than 20 years of experience in the franchising industry to her new role, and she is excited to work with a company that gives consumers the ability to take control of their health.

“We are ecstatic to have such a passionate communicator like Kelly join our team,” says  CEO Clarissa Bradstock. “Kelly’s extensive background in franchising coupled with her decades of creating and implementing marketing strategies is a win-win for our brand as well as our franchisees who work so hard to improve the health of consumers in their communities.”

As Vice President of Marketing, Crompvoets will oversee and implement new marketing programs to expand brand awareness, as well as support franchisees with the marketing tools needed to maintain success in the retail health industry.

“I’m thrilled to have the opportunity to join a franchise system that has revolutionized the way consumers can access lab tests and in turn improve their health and quality of life,” explains Crompvoets. “The pandemic really showed us that our health is an investment, not an expense. It doesn’t matter if you are 20 or 60; it is crucial to take time for self-care and invest in your life. I am excited to showcase the ways ANY LAB TEST NOW is helping people of all ages maintain a healthy lifestyle.”

In addition to decades of marketing experience, Crompvoets also brings years of franchise relations experience to her new position with ANY LAB TEST NOW. She cut her teeth in franchising years ago as Director of Communications at Money Mailer, a system connected to more than 500 franchises, before spending time with the franchise consulting firm, FranWise, then moving into various leadership roles at Home Franchise Concepts, including Vice President of Franchise Relations.

“There is something so exciting about guiding franchisees through the entrepreneurial journey,” Crompvoets says. “They are taking a leap of faith. They choose a franchise to better their lives. I am fulfilled to help them fulfill their dreams. And I am so looking forward to working with ANY LAB TEST NOW’s amazing franchisees for years to come.”

We are thrilled to see what new marketing campaigns she will implement, and is a truly amazing addition to the Any Lab Test Now family!

Any Lab Test Now CEO Clarissa Windham-Bradstock CFE was recently featured as a 2021 Woman of Wonder by Franchise Dictionary Magazine for their 50th Women of Wonder (WOW) issue. Bradstock has served as COO for Any Test Franchising since 2007 and was appointed to the position of CEO in April, 2014. Clarissa is very involved in the franchise community as Chair Emeritus for the Southeast Franchise Forum and on the Leadership Committee for the IFA Women Franchise Network, Atlanta Chapter.

Bradstock is a strong leader who carries a notable presence in the franchise community. During her tenure as CEO, system revenues increased by 48% due to efforts focused on franchisee engagement and the adoption of strategic marketing initiatives.

Click here to read the full issue!