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Discovery Day is a distinctive franchise term that describes one of the final steps of the investigative process—a face-to-face encounter between the candidate and home office executive team. It’s also referred to as “Meet the Team” Day, Confirmation Day, or Hospitality Day, but they all mean the same thing. Prior to COVID, these visits were always conducted in person, but more than a few brands ended up making Discovery Day a virtual experience, in the interest of health and safety.

 

Basic Overview

Discovery Day is an extremely vital endpoint in the franchise investigative process. It signals the end of the pre-sales journey and the beginning of the final decision-making process. At its heart, it’s a mutually beneficial evaluation in which both parties can size one another up in determining a fit. The primary goal is for you to spend time visiting as you review the core values of the people and personnel behind the franchise concept. Candidates will want to know if the executive team represents a chance for them to become a successful business owner. And the franchise team will want to know if the candidate will make a good representative for their brand.

 

Discovery Day Schedules

Discovery Days tend to have very organized itineraries, so you should know precisely what to expect during your visit. This includes your travel schedule (if going to an in-person event), accommodations, and transportation. Though the experience may differ from brand to brand, you can typically count on an introductory meeting where each party will get to know one another in a relaxed setting. A tour of the franchise’s company headquarters usually follows, where you’ll get an up close and personal look at their operations, training, and support centers. There may be breakout sessions where you’ll have the opportunity to visit with different brand representatives that handle processes like site selection, training, support, sales and marketing,and operations. Some have a dedicated Franchise Business Coach(FBC) who will be assigned to your operation.

 

How to Prepare for Your Discovery Day

It goes without saying, but your appearance counts. Franchisors are looking for exceptional representatives for their brands and you’ll want to look the part. Dress professionally and make sure to come prepared to discuss your future as one of their franchise owners. In a way, it’s a little bit like a group job interview. Before you embark, make sure that you have any final questions you’d like answered. Just the same, be prepared for a few of their questions to come your way as well. The corporate representatives will be interested in hearing about each part of your investigative journey up to the Discovery Day. They’ll likely ask about your personal core values and leadership style to determine how well it aligns with their own. Think of the entire day as a way for each party to establish a comfort level with one another.

 

Post-Meeting Tips

Returning to the group job interview analogy, you’ll want to follow up with the team members you’ve met during Discovery Day. Assuming that everything will have gone right, thank them for their time, insight, perspective, and their expectations in having you as a proposed member of their franchise system. Their decision to ultimately award you with a franchise should happen quickly, so be prepared with your own response. Nothing is official, of course, until you sign your franchise agreement.

In the Any Lab Test Now franchise investigative process, Discovery Day is Step #7 out of nine. To receive an invitation means you’ve already exceeded their ownership requirements. You’ll be invited to an introductory happy hour, then virtual Discovery Day in 2021.  In early 2022, candidates will be invited to Any Lab Test Now’s corporate headquarters in Atlanta, GA to meet with the executive team firsthand. You’ll visit our training center and visit with team members to review our franchise system, culture, business model, and the training and support you’ll come to rely upon. If you’re investigating the Any Lab Test Now concept, we wish you luck and hope to see you at Step #7!

ANY LAB TEST NOW is continuing its rise among the world’s most respected franchises with an impressive list of franchising recognitions in 2021.

After beginning the year with our sixth consecutive appearance in Entrepreneur magazine’s Franchise 500® list, we have built a long list of honors in the following months from publications including Inc. magazine, Franchise Times, Franchise Business Review, and more.

“We’re thrilled to have been recognized by so many prestigious and relevant organizations,” said CEO Clarissa Bradstock. “The categories in which we’ve been honored are even more important than the number of awards we’ve received. From recognitions of our continued growth to something as valuable as franchisee support, profitability, and culture, this year has shown that ANY LAB TEST NOW remains an exciting, emergent franchise brand.”

In 2021 alone, ANY LAB TEST NOW received the following honors and awards:

“It is, of course, exciting to receive so many recognitions throughout the franchising and business community at large,” said Terri McCulloch, Vice President of Business Development. “More importantly, it’s a sign that our system works and that with the hard work of our franchisees across the country, this mission and model have a clear blueprint for long-term success. We’re excited to continue that momentum moving forward to help more people across the nation.”

This year has been an amazing testament to hard work and dedication, and we are excited to see what 2022 has in store!

The retail healthcare clinic market, upon which the business model of Any Lab Test Now is based, is flourishing, which is great news for the brand’s 190+ locations across the U.S. today. But what’s driving this phenomenon? And how does the predicted growth of retail healthcare play into the hands of Any Lab Test Now’s franchise development program? At its core, retail healthcare is all about consumers taking more control over their own healthcare preferences and decisions. Which proves that marketing your business model using empowerment as a key value proposition is an effective strategy for Any Lab Test Now owners and consumers alike.


Even before the global pandemic accelerated the need and urgency of rapid lab test results, the retail healthcare marketplace was expanding rapidly. Traditional health care models, which previously relied upon paternalistic doctor-patient relationships, were already losing out to retail healthcare options that promised a more collaborative approach to individual care and choices. Acquisitions and new partnerships that touted this approach—including the rising popularity of telehealth—have awakened consumers to a fresh healthcare shopping experience in which their active participation is not just tolerated but solicited. 

 

What’s currently helping the adoption of retail healthcare to flourish? We’ll illustrate several of the most common examples, but a consumer’s freedom of choice is the centralized theme.

 

Today’s Healthcare Shoppers

Think about buying a car, a computer, jewelry, or even a new lawnmower. When consumers shop for any major purchase, what are the determining factors that lead to a decision? Let’s start with affordability, which 72% of healthcare consumers claim they consider first. Following the cost factor, healthcare consumers want discretion (privacy), value and, increasingly—convenience. The traditional healthcare model hasn’t exactly done itself any favors. Their complicated plans, internal and external provider networks, referral procedures, and a bloated, outdated, and often inaccurate billing system, have all combined to leave the door wide open for a better way of doing business. As such, today’s healthcare shoppers have become their own entrepreneurial advocates.

 

Retail Healthcare Options

Telehealth appointments, digitized wearable devices, and retail lab testing are three prime examples of the growing retail healthcare marketplace. Each provides a beneficial, streamlined experience delivered in a collaborative environment. It’s fast becoming a pro-choice retail environment, where consumers are increasingly free to search and shop for the best options for care—especially as it pertains to lower costs, the best value, and—most of all, the highest level of convenience.

This changing marketplace dynamic is quickly becoming fertile ground for the Any Lab Test Now franchise opportunity, among the many independent small businesses well positioned to capture a larger share of retail-based revenue at the expense of major healthcare providers. Any Lab Test Now meets the very definition of retail healthcare, as our focus is squarely on the customer experience. We’re the affordable and discreet option, with up-front pricing, appointments completed in as little as 15 minutes, and results delivered in 24-48 hours. In the American Hospital Association’s (AHA) “Top-10 Emerging Trends in Health Care for 2021”, the second highest ranked item is a phenomenon they refer to as “cooperative competition” or “coopetition”. Taken directly from the report:

“Cooperative competition, or coopetition, is a key trend in health care. While some providers view big-box stores, nationwide pharmaceutical chains and other new entrants as threats, other organizations see opportunity. Their strategy is to leverage the capabilities of these power players to lower the cost of care, increase downstream market capture and focus on core specialty services while remaining highly connected to the patient.”

 

That’s a business model that sounds very familiar to our Any Lab Test Now franchise owners. Is it any wonder that the retail health care’s $99 million annualized marketplace was originally predicted to triple in the five-year span between 2017 and 2022? If you’d like to be a part of this outlook, reach out to Any Lab Test Now’s franchise development team to get started on your own entrepreneurial journey.

For the fourth consecutive year, ANY LAB TEST NOW®  has earned a spot on Entrepreneur magazine’s Franchise 500® list, one of the world’s most admired business rankings. This year, ANY LAB TEST NOW is ranked #423 on 2019’s distinguished list. Recognized by entrepreneurs and franchisors as a top competitive tool of measurement, the Franchise 500 ranking recognizes ANY LAB TEST NOW for its exceptional performance in areas including financial strength and stability as well as growth rate and brand power.

 

“We are thrilled to have secured another spot on Entrepreneur magazine’s annual Franchise 500 list,” says Clarissa Bradstock, CEO of ANY LAB TEST NOW. “Our continued recognition is rooted in the quality of our brand and the passion of our hard-working franchisees who provide thousands of standard lab tests to consumers and businesses across the country,” Bradstock adds.

 

ANY LAB TEST NOW currently has 171 locations nationwide, and the direct access lab testing company is a consistent leader in the retail health care industry. “The ANY LAB TEST NOW business model is a proven winner for entrepreneurs who are seeking a structured system with a solid success rate,” says Terri McCulloch, Vice President of Business Development of ANY LAB TEST NOW. “Our model is attractive to many investors because it requires low start-up costs and offers multiple, diverse sales opportunities, from direct to consumer. to businesses and even government entities.  We have been empowering consumers for years, which is even more important today given healthcare trends and higher out-of-pocket expenses associated with high-deductible insurance.” says McCulloch.

 

Over its 40-year existence, the Franchise 500 has become both a dominant competitive measure for franchisors and a primary research tool for potential franchisees. ANY LAB TEST NOW’s position on the ranking is a testament to its strength as a franchise opportunity.

Any Lab Test Now Cleveland Ohio Franchisee

Janice Blasinsky is not one to sit around and wait for things to happen. Not in health. Not in business. Not in life. If you caught a glimpse of the 59-year-old Title Boxing at 5:30 a.m. with her daughter/ business partner, you would start to get an idea of her zeal for taking action and making things happen.

Sitting in a doctor’s office in Cleveland, Ohio, back in 2008, Blasinsky recalls asking her doctor for a simple A1c sugar test. She has a family history of diabetes and while she wasn’t experiencing symptoms she wanted to check it out. Her doctor refused to order the lab test, stating her insurance wouldn’t pay for it. For her, that was a problem.

“I was so annoyed. I really didn’t like the fact I couldn’t make my own decisions about monitoring my health,” recalled Blasinsky.

As it happens, she was looking for new business opportunities around that time to add to her existing business – a medical evaluation and claims company. She remembers thumbing through a business magazine and saw a write up on Any Lab Test Now – a company that provides direct access clinical lab testing to consumers without a doctor’s order or insurance hassles; a company that allows people to take control of their own health.

“When I saw this franchise, I knew it was for me. The more I learned, the more I knew this would be a great fit for me and my daughter. With the way health care was moving, we loved the idea that anybody could walk in at any time and get a lab test of THEIR choice,” said Blasinsky.

Any Lab Test Now’s ranking by Inc 5000 as one of the nation’s fastest growing franchises, coupled with its low overhead, small retail footprint, and affordable initial investment sealed the deal. By 2009, Blasinsky and her daughter Angela Yaniga had signed on the dotted line to become an Any Lab Test Now franchisee. Yaniga began working for her mother when she was just 15 years old, transcribing and dictating doctor’s orders, and they have been a team ever since. Now they are business partners.

Our Happy Place

While Blasinsky works in the back office and takes care of accounting, Yaniga is out front handling sales and operations. Some mothers and daughters would have trouble working so closely but this duo has been in business together for 24 years now and have worked out all the kinks.

“When she was younger, I would sometimes have to say, ‘I’m not your mother today, we are co-workers.’ Now I look forward to coming in and seeing my daughter. We have a level of respect and trust with each other,” explained Blasinsky.

“It’s fantastic to sit next to your mother and work. We are very close, best friends. But it takes time,” adds Yaniga.

Both women agree that buying an Any Lab Test Now franchise has brought unexpected blessings to their lives. While they set out to provide lab testing choices with a high level of customer service in an inviting facility, they were pleasantly surprised by how grateful their clients were for their services.

There was the long-suffering patient who came in to get a lab test for Lyme’s disease after her doctor repeatedly refused to order it. She got a positive test result which she took back to her doctor to finally receive a diagnosis, treatment, and relief. She was ecstatic to get a good quality of life back!

“I get hugged daily. There is so much gratitude here. It’s our happy place,” shared Blasinsky. Every day we get an opportunity to help people change their lives and make a difference in our community.”

Sadly, Ohio, especially their community, is in the grip of not only an opioid epidemic, but it is also a hotbed for methamphetamine labs. Hundreds of children in the Cleveland-area suffer from the effects of methamphetamine exposure. Blasinsky and Yaniga’s franchise location works with county agencies and child and family services to offer exposure testing for children that no other lab offers, not even hospitals. They also offer confidential lab testing for parents who have a child who may be in drug trouble. They can get quick results that will help them get their kids on the right track before they end up with irreversible damage, physically, mentally, and legally. It is not over-stating it to say the work Blasinsky and Yaniga do at their Any Lab Test Now location is life-changing and life-saving.

“We offer everyone who walks in the door compassion and we treat them with respect. There is so much good work we are doing here. We give them answers, we save them money. It’s wonderful,” said Yaniga.

A Family Legacy

Nothing binds a family together quite like shared blood, sweat and tears that results in success. Blasinsky and Yaniga have achieved that with their Any Lab Test Now franchise (and their early morning boxing sessions). Their passion for their business and their hard work has been rewarded with personal, professional and financial success. They believe the fast-changing health care landscape will continue to make Any Lab Test Now a high growth business, as health insurance becomes more costly and burdensome, and consumers seek out opportunities to take control of their own health. Yaniga already has an eye to the future and hopes the business can be passed down through the generations and that her children, ages 9 and 6, will one day carry on the legacy of Any Lab Test Now as a community-oriented family business.

Any Lab Test Now Cleveland Ohio Storefront

Any Lab Test Now Cleveland Ohio Storefront