At Any Lab Test Now, we’re more than a diagnostic testing company—we’re a trusted partner in health and wellness. As a franchise brand built on transparency, convenience, and customer care, our mission is guided by six core values: empowerment, integrity, accountability, teamwork, being proactive, and value. These values aren’t just abstract ideas—they define how we serve our communities and grow our business.

Empowerment: Health in Your Hands

One of the most powerful things we do at Any Lab Test Now is empower our customers. We provide direct access to thousands of lab tests—without a doctor’s order—giving individuals control over their health decisions. Whether it’s a routine blood test, food sensitivity screening, or paternity test, we believe everyone deserves access to the information they need to make informed choices. That same spirit of empowerment applies to our franchisees and employees—offering the tools, training, and support they need to thrive.

Integrity: Transparency You Can Trust

Integrity is the cornerstone of our customer experience. In an industry where accuracy and trust are paramount, we hold ourselves to the highest ethical standards. Any Lab Test Now is transparent about pricing, test procedures, and results. Our unwavering commitment to integrity has earned the brand numerous accolades and a loyal customer base, including:

• Entrepreneur magazine – Franchise 500 and Franchise 500 #1 in Category
• Franchise Times magazine – Top 400
• Franchise Business Review – Most Profitable Franchise, Recession-Proof Franchise, Top Franchises for Women, and Franchise Culture 

Accountability: Owning Every Experience

A steadfast commitment to accountability is at the heart of our operations. Franchise owners are responsible for their actions, decisions, and customer experience. Continuous improvement and a commitment to excellence ensures clients receive reliable and timely lab testing services in a confidential and reliable manner.

Teamwork: A United Approach

There’s definitely no “I” in team when it comes to the mindsets of the Any Lab Test Now executive team and owner network. Our franchisees benefit receive support from all sides of the business including comprehensive training, marketing assistance, and a collaborative network of fellow owners working alongside–not in competition with–one another. A focused emphasis on teamwork fosters a sense of community and shared purpose, enhancing the overall franchise experience, and we’re proud to be part of a system where cooperation fuels progress.

Being Proactive: Leading with Innovation and Service

Healthcare demands are in a constant state of flux and waiting to react is not an option. We pride ourselves on being proactive—anticipating client needs, foreseeing challenges, and staying ahead of the curve. Whether it’s investing in emerging technologies, improving internal systems, or addressing customer concerns before they arise, we’re always thinking two steps ahead. This forward-thinking approach sets us apart and keeps us agile.

Value: More Than Just a Test

Our franchise offers a comprehensive range of lab testing services at transparent and affordable prices, making quality healthcare accessible to a broader population. This commitment to value benefits customers and enhances the franchise’s competitive edge. In addition, with an accessible investment range for new owners and opportunity for significant sales and revenue (as reported in our current FDD), Any Lab Test Now franchise owners are able to see the financial value of the business opportunity.

A Commitment That Sets Us Apart

Despite ongoing changes in the healthcare world, our commitment to these six values keeps us grounded and focused. They shape how we hire, how we serve, and how we grow as a brand. For customers, they mean reliable care. For franchisees, they mean a supportive and purpose-driven business model. For our team, they mean being part of something meaningful.

At Any Lab Test Now, we don’t just perform lab tests—we empower lives, build trust, and create value every day. And that’s what makes us more than a business—it makes us a vital part of the communities we serve.

If these core values resonate with you too, let’s discuss the Any Lab Test Now franchise opportunity and its fit within your community! Complete the form on our website to be connected by our Development Team.

As an Any Lab Test Now franchisee, you’ll be in business for yourself, but never by yourself. The level of guidance and oversight built into our business model means you’ll always have access to the support, training, and community that makes you truly feel like part of our growing family. There are three main areas of oversight: franchisee support, training, and community.

Franchisee Support

Embarking on a franchise journey with Any Lab Test Now means stepping into a partnership built on trust and guidance. From the moment you join the Any Lab Test Now family, you are enveloped in a network of support that ensures you are never alone in your entrepreneurial endeavor. The Implementation and Onboarding Team swoops in to assist with critical tasks like site selection, build-out, vendor setup, and the grand opening preparation of your retail-based storefront. Post-launch, you are paired with a Franchisee Business Coach who acts as your go-to person, connecting you with essential resources such as lab-testing specialists, marketing professionals, financial advisors, and more. Access to a comprehensive support system ensures Any Lab Test Now business owners have the knowledge and expertise they need at every stage of their business operations.

The Any Lab Test Now support model includes a comprehensive suite of pillars supporting the success of the network:

• Advanced Technology Integration: Any Lab Test Now prides itself on staying at the forefront of innovation by integrating cutting-edge technologies that streamline business operations for franchisees. From user-friendly software for appointment scheduling to secure platforms for maintaining patient records, technological support is a cornerstone of the franchise system.
• Regulatory Compliance Expertise: Navigating the complex landscape of healthcare regulations can be daunting, but Any Lab Test Now simplifies this process by offering franchisees extensive training on compliance standards and providing ongoing support in ensuring adherence to state and federal guidelines. This proactive approach minimizes compliance-related risks and fosters a culture of trust and transparency within the network.
• Marketing and Branding Guidance: Building a strong brand presence is crucial in the competitive healthcare industry. Any Lab Test Now equips franchisees with comprehensive marketing strategies, branding resources, and digital tools to effectively promote their services and connect with their target audience. By leveraging the marketing expertise available, franchisees can elevate their visibility and attract a loyal customer base.
• Continuous Quality Improvement Initiatives: Striving for excellence is at the core of Any Lab Test Now’s ethos. Through ongoing quality improvement programs, franchisees are encouraged to solicit feedback, implement best practices, and engage in performance evaluations to continuously enhance the level of service they provide. This commitment to quality assurance not only ensures customer satisfaction but also drives long-term success for franchise owners.
• Networking and Peer Support: The impact of networking cannot be understated for business owners. Any Lab Test Now facilitates opportunities for franchisees to connect, collaborate, and learn from one another through forums, networking events, and online communities. This fostering of peer support creates a sense of camaraderie among franchise owners, enabling them to share insights, experiences, and solutions for mutual growth and success.

Franchisee Training

At Any Lab Test Now, the commitment to continuous learning and development is deeply ingrained in their franchise support model. New franchisees partake in a robust in-person training program that covers a wide array of topics, including business operations, compliance, customer experience, and marketing strategies. Additionally, franchisees and their medical assistants undergo a brand certification program to enhance their skills in providing top-notch service to customers. The learning journey does not stop at the initial training; Any Lab Test Now offers a wealth of ongoing educational opportunities, including webinars, Town Hall meetings, regional gatherings, and an annual franchisee conference. This dedication to upskilling ensures that franchisees are equipped to adapt and thrive in a dynamic industry landscape.

Franchisee Community Engagement

Beyond individual support, Any Lab Test Now nurtures a vibrant franchise community rooted in a spirit of giving back. Franchisees are encouraged to participate in local volunteer activities, fundraising endeavors, and community engagement initiatives that uplift and benefit those around them. By fostering a culture of philanthropy and community involvement, Any Lab Test Now not only strengthens brand loyalty but also makes a positive impact on society at large. 

Any Lab Test Now’s holistic approach to supporting franchisees goes beyond mere business transactions; it fosters a sense of partnership and shared success. By providing robust franchisee support, comprehensive training programs, and a strong community focus, Any Lab Test Now sets a gold standard for franchise support in the industry. Aspiring entrepreneurs looking for a franchisor that puts their success first need not look any further than Any Lab Test Now.

Ready to learn more? Complete the contact form to connect with our Development Team.

2025 is an exciting year for Any Lab Test Now! Our recently-released Franchise Disclosure Document (FDD) highlights strong performance across the board—from impressive revenue numbers to a franchise system that continues to grow and thrive. There’s a clear opportunity waiting in retail lab testing industry.

Let’s Talk Numbers
Our 2025 FDD shows compelling earning potential for new franchise owners. In 2024, 216 of our franchised locations operated for the full year, and they reported high Gross Revenue figures. The average revenue for the top-performing 25% of locations was $489,507, with a high of over $1 million! Even the median for this top quartile was strong at $461,672.

Any Lab Test Now also saw consistent performance across other quartiles, proving the model operates well various scales. And with over 35% to 57% of locations in each quartile outperforming their own average, our network remains focused and driven to expand lab testing accessibility in their markets.

Accessible Investment
Starting a business with Any Lab Test Now doesn’t mean breaking the bank. Our franchise model is designed to be both efficient and cost-effective, making it accessible to entrepreneurs who are ready to invest in themselves as an Any Lab Test Now owner. Low overhead, streamlined operations, and turnkey systems make launching your location easier than you think.

Big Announcement Reflects Future Opportunity
In August 2024, Any Lab Test Now teamed up with ARCpoint Labs, a leader in employer solutions, to become the first franchise systems to join CRESSO Brands, LLC, a multi-brand health and wellness platform. Any Lab Test Now is poised for exponential growth in the retail lab testing industry.

Why Franchise with Any Lab Test Now?
Outside of financial performance, new owners benefit from a trusted brand name, comprehensive training, and ongoing support. You’re stepping into a system that’s already proven to work—with tools and guidance to help you grow from day one.

With healthcare continuing to evolve and more consumers seeking direct access to lab testing, Any Lab Test Now is well-positioned for continued success in 2025 and beyond.

Ready to take the next step toward franchise ownership? Let’s talk—and see what a healthier, more independent future could look like for you.

Disclaimer: An FDD is required in every state; 13 states require franchisors to register with the state for additional review and oversight. The review process timeline varies by state. Our Development Team will answer any questions regarding registration and non-registration states during the Discovery Process.

Thinking of owning your own business but want the backing of an established brand? Franchising could be your ideal path. It’s a powerful way to step into business ownership with a proven model, brand recognition, and ongoing support from experienced industry leaders. But before you dive in, it’s crucial to understand the language of franchising.

Whether you’re exploring opportunities like Any Lab Test Now—a fast-growing, innovative healthcare testing franchise—or another franchise concept, understanding these key franchising terms will give you a major advantage.

20 Franchising Terms to Know

1. Franchisee: An individual or entity who purchases the right to operate a business using the franchisor’s brand, system, and support. You, as the business owner, are the franchisee.

2. Franchisor: The company or individual that grants those rights. Any Lab Test Now, for example, is the franchisor in its system.

3. Franchise Fee; An upfront payment that gives you the right to use the franchisor’s brand and system. Any Lab Test Now requires a competitive franchise fee as part of your initial investment.

4. Franchise System: This includes the standardized procedures, branding, training, marketing, and support that franchisees are expected to follow.

5. Territory: A defined geographic area where you have exclusive rights to operate your franchise. This helps minimize competition between franchisees.

6. Franchise Resale: When an existing franchise location is sold to a new owner. This can sometimes be a faster way to get into business with existing operations in place.

7. Multi-Unit Franchising: An arrangement where one franchisee operates multiple units. Many successful franchisees at Any Lab Test Now eventually expand this way.

8. Key Performance Indicators (KPIs): Metrics that help evaluate how your business is performing. These might include sales numbers, customer retention, and operational efficiency.

9. Non-Disclosure Agreement (NDA): A legal agreement to keep proprietary business information confidential. It’s commonly required early in the franchise discovery process.

10. Request for Consideration (RFC): A formal application that indicates your interest in becoming a franchisee.

11. Franchise Disclosure Document (FDD): A required legal document that outlines the history, fees, financials, and expectations of the franchise. This is your primary research tool when evaluating a brand like Any Lab Test Now.

12. Item 19: Part of the FDD, Item 19 provides financial performance data from existing franchisees. It’s a valuable section to assess potential profitability.

13. Initial Investment: The total cost to open a franchise. For Any Lab Test Now, the investment includes the franchise fee, site build-out, equipment, training, and working capital—making it a turnkey opportunity with relatively low overhead.

14. EBITDA: This acronym stands for Earnings Before Interest, Taxes, Depreciation, and Amortization, and it gives a clear picture of how well the business generates profit from operations.

15. Owner’s Discretionary Profit (ODP): This is what’s left after business expenses, but before taxes and depreciation. It’s often viewed as the “take-home” income for the owner.

16. Break-Even Point: The moment when your revenue equals your expenses—after that, you’re profitable.

17. Advertising and Promotion Fee (A&P): A recurring fee that goes toward system-wide marketing. Brands like Any Lab Test Now use this fund to drive national and regional brand awareness.

18. Royalty Fee: A regular fee (often a percentage of sales) paid to the franchisor for continued support and use of the brand.

19. Discovery Day: An in-person event at the franchisor’s headquarters where you meet the leadership team, learn about the business, and decide if it’s the right fit.

20. Franchise Agreement (FA): The binding contract between you and the franchisor, outlining territory rights, operational requirements, length of the agreement, and more.

Why Understanding Franchise Terms Matters

Franchising offers the best of both worlds: business ownership with built-in support. By learning the lingo and doing your due diligence, you’re already one step closer to making a smart investment. Whether you’re looking at Any Lab Test Now or another franchise brand, understanding these 20 terms will help you build a solid foundation for your entrepreneurial future.

In the rapidly evolving healthcare landscape, retail health services have become increasingly vital due to their accessibility and cost-effectiveness. Any Lab Test Now is a leader in this sector, presenting a promising opportunity for entrepreneurs through its franchise model. Here’s a closer look at the distinct advantages of choosing a career in retail health franchising, and specifically lab testing, with Any Lab Test Now franchise.

Brand Presence

Any Lab Test Now boasts the most prominent store locations nationwide in the direct access lab testing services market. Established, widespread presence allows franchisees to capitalize on a renowned brand that draws in a broad customer base. Consumers recognize – and trust – the Any Lab Test Now brand name, which is a significant competitive edge in new markets.

Low Cost, Affordable Investment

Financial concerns are often a barrier for entrepreneurs interested in owning a health-focused or retail-based business. Assumptions of high start-up costs create roadblocks, and these concerns aren’t supported with factual data. Any Lab Test Now owners enjoy low franchise fees and an affordable investment. When matched with the right candidate who believes in the model and wants to advance healthcare deliverability in their community, these enticing financial benefits make it easier for more individuals to make the leap into franchise ownership with Any Lab Test Now.

Multiple Revenue Streams

Diversification within a business model reduces risks and enhances potential income. Any Lab Test Now offers dozens of services, not just one specific type of testing. From routine blood work to nutritional injections to drug and alcohol testing, franchisees can reach different customer segments, boosting profitability.

Proven Business Model and Support

Many entrepreneurs are hesitant to begin a business from scratch, making the franchising route one with lots of built-in comfort. With Any Lab Test Now, franchisees are never “alone” in their business. In fact, extensive support from training and marketing to Franchise Business Coaches and a supportive peer network are baked into our successful model and continue throughout the lifetime of the business.

Embracing Healthcare Consumerism

The rise of healthcare consumerism, where customers take more control over their health choices, aligns perfectly with demand for retail-based healthcare delivery. Some of the most common issues are:

• Access – Do I need a doctor’s order or pre-approval from insurance? Where is the location – near to my home? Do they take appointments on nights and weekends? Can I just walk-in and get care?

• Cost – Can I see the cost of the test before I agree to it? Is that cost within my budget? A recent report found that about half of U.S. adults say it is difficult to afford health care costs.

For nearly two decades Any Lab Test Now has been tackling these issues and built a network of 240+ labs across the country. What was once considered new (healthcare options outside of the traditional doctor’s office model) has now become a norm as consumers adopt more forward-thinking methods of managing their health needs.

Transforming Community Health with an Any Lab Test Now Franchise

Owning an Any Lab Test Now means harnessing the power of franchising to become a solutions provider in your community, transforming the norms and leading way to better health for everyone. If you want to learn more, fill out our web form and our development team will reach out  to you.

ANY LAB TEST NOW can help you become your own boss

If you’ve been thinking more about an entrepreneurial future for yourself lately, it may be time for a refresher course on starting a business of your own. In a nutshell, there are three primary routes: 1) you can start a business completely from scratch, 2) buy an existing business from its current owner, or 3) buy a franchise. Now pretend that this was a pop quiz, and those were your multiple choice answers. And your question was, “What’s the most advantageous way to become your own boss?”

Ready to answer? Since we’re the ones doing the asking, ANY LAB TEST NOW states clearly and unequivocally that 3) buy a franchise is the correct choice. And since we still have an entire company blog to go, we’ll spend the rest of it explaining why franchising offers an advantage over the other choices – and how it simplifies entrepreneurship.

Brand Name Recognition

We’d like to start with this reason first, as for some brands – especially those ranked first in their respective business categories – a name can be everything. A well-known brand name is trusted because consumers have learned over time that they provide a consistent product or service. This type of consistent performance is what helped ANY LAB TEST NOW to become the No. 1 retail lab testing franchise opportunity in the world, with 200+ locations and counting…

The Value of a Proven Business Model

If you were to start your own business from scratch, the process comes with a lot of extra responsibilities. Instead of relying upon tried-and-true systems, operations, and procedures, you’ll have to develop all of those facets on your own. In addition, of course, to developing a business plan that’s good enough to impress your loan officer, among other things. The true beauty of the franchising model is that the systems, operations, and procedures have been tested through trial and error – eliminating the mistakes and refining each of the individual components until the business opportunity is refined and easy to follow. It’s what we at ANY LAB TEST NOW call a proven business model. It’s proven because it works. All you have to do is follow the well-worn path established by others before you.

A Reliable Partner

In the franchising industry, we like to say that you’ll be in business for yourself – but never by yourself. That’s because each ANY LAB TEST NOW franchisee is backed by the full might of our corporate office. As we promise, we’ll always have your back. You can count on us for extensive training, reliable support, and a strong sense of community – not just with our brand representatives, but also with the hundreds of other existing franchisees in our growing family. It’s all about providing turnkey guidance, which begins during the investigative process and continues for as long as you own your location.

ANY LAB TEST NOW is an award-winning franchise business opportunity. We’ve been recognized repeatedly for franchisee satisfaction, our commitment to women-owned business opportunities, profitability, recession resiliency, culture, and our rank as the No. 1 retail lab testing franchise in the marketplace. Come to think of it, we are a bit of a competitive brand. But that’s because we have the best plans in store for our retail lab testing owners. Yes indeed, franchising is the most advantageous route to business ownership. And if you decided to investigate our business model, it won’t take long for you to discover this fact for yourself.

Let’s Chat About It!

If you’d like to find out more, begin with the understanding that ANY LAB TEST NOW is an essential business opportunity. With a business model focused on the customer experience, our brand is leading the market for retail-based lab testing with over 200 U.S. locations. If you think franchise ownership is right for you and you’d like to partner with the nation’s No. 1 retail lab testing franchise, reach out to the ANY LAB TEST NOW franchise development team for an in-depth review of our business model. Simply fill out this brief form and a representative will be in touch shortly.

ANY LAB TEST NOW has the tools, training, and support you need…

Entrepreneurs and franchisee candidates should always seek a level of reassurance that they’re investigating concepts and business models with a stable future and growth potential. There’s a reason that franchisors such as ANY LAB TEST NOW^® stress the importance of making an informed decision that’s right for you. Starting a business of your own can be a stressful time, but the proven business models of franchising offer multiple advantages. Our own business model provides customers with a service that’s in-demand and rising. And with the unbridled training and support we provide, it’s a win-win proposition.

In our latest blog post, we’re going to share some recent data and statistics that should provide entrepreneurial candidates with the assurance and encouragement they seek, reinforcing the claim that the ANY LAB TEST NOW franchise opportunity is indeed a smart choice.

Some Recent Study Findings

It’s important to pay attention to trends in the wellness industry, as they offer a candid perspective of market conditions and opportunity. And a recent Health Care Insights Study from CVS reveals that our franchise opportunity has a receptive audience. After polling 1,000 health care seeking adults and 400 medical providers, here are some takeaways from the respondents you should hear:

• 77% revealed that the pandemic led them to pay closer attention to their own health
• There was an 8% jump in consumers moving away from traditional primary care
• Use of community-based health care outlets rose 7%
• 39% reported being more likely to shop around for their healthcare options

How You Can Enter The Wellness Market

ANY LAB TEST NOW has developed a 9-step discovery process to introduce our franchise opportunity to entrepreneurs and franchisee candidates. We kick off this process by getting to know our candidates. It’s important for us to learn who you are, what you want to achieve with business ownership, and whether our opportunity aligns with your lifestyle and income goals. Next, we’ll dig in and explain the value proposition of ANY LAB TEST NOW, leading up to a joint review of our franchise disclosure document (FDD). Candidate interviews follow, augmented by our top-notch validation process, as we want you to hear directly from our current franchisees about operating a retail lab testing business. Just around the corner from this step is Discovery Day – a chance for you to meet our corporate team, and vice-versa. If afterward a fit is determined, you’ll hopefully have one last informed decision to make. If it’s a “yes,” you’ll become part of our growing franchise family – with over 200 locations across the U.S.

Training & Support

ANY LAB TEST NOW believes in partnerships that are built to last. You may finally be in business for yourself, but you’ll never be by yourself with our level of training and ongoing support. The guidance we provide has been perfected over the years to include turnkey support. From site selection to build out – and vendor account setups to your own grand opening – we’ll be right by your side.

The ANY LAB TEST NOW business model works because we’re offering precisely what consumers want. The opportunity to empower themselves to make the healthcare decisions that fit their own needs. Our transparent pricing models, easy in-and-out visits, discretion, and quick turnaround for results are just a few examples of the key differentiators that set us apart from the competition. And we’d love for you to experience the difference – as the owner and operator of your own ANY LAB TEST NOW location.

If you’d like to find out more, begin with the understanding that ANY LAB TEST NOW is an essential business opportunity. With a business model focused on the customer experience, our brand is leading the market for retail-based lab testing with over 200 U.S. locations. If you think franchise ownership is right for you and you’d like to partner with the nation’s No. 1 retail lab testing franchise, reach out to the ANY LAB TEST NOW franchise development team for an in-depth review our business model. Simply fill out this brief form and a representative will be in touch shortly.

A look back at the brand’s 2021 accomplishments, and a look ahead at the new year!

As the year 2021 came to a close, Any Lab Test Now franchising surpassed a major milestone that undoubtedly set the tone for another successful year in 2022, which also happens to be the brand’s 30^th year in business. With the opening of a new location in Panama City, Florida, the brand celebrated its 200^th franchise location in the United States. The Panama City Any Lab Test Now ribbon-cutting brought the total number of new unit openings in 2021 to 11, as the leading retail lab testing franchise expanded into new markets such as Fort Mill, SC, Ashburn, VA, Canton, OH, and Murray, UT. 

CEO Clarissa Bradstock made a jubilant statement to mark the occasion, saying, “It is so exciting to enter the new year at this landmark level of growth. We are elated by our development over the last two years, despite the many ups and downs created by the global pandemic. 2021 was just the tip of the iceberg, as we opened our 201st location in Jacksonville to ring in the New Year, followed by a long list of grand openings planned for 2022, the same year we celebrate our 30^th year in business.”

In 2021, the Any Lab Test Now brand was also singled out for several prestigious awards and honors, including a coveted spot on Entrepreneur’s Franchise 500 list, an enviable achievement. In addition, the brand earned its way onto the Franchise 500 Best of the Best list, the 2021 Inc. 5000 list, and secured the Franchisee Satisfaction Award from Franchise Business Review, along with recognition as the Top Multi-Unit Franchise, Most Profitable Franchise, Top Recession-Proof Franchise, and a truly special win for having the Best Franchise Culture. Lastly, CEO Clarissa Bradstock was honored as a 2021 Woman of Wonder by Franchise Dictionary Magazine in their 50^th anniversary edition of this award and presented with the Crystal Compass Award by the IFA Women’s Franchise Committee.

Terri McCulloch, Any Lab Test Now’s vice-president of business development, stated, “It is, of course, exciting to receive so many recognitions throughout the franchising and business community at large. More importantly, it’s a sign that our system works and that with the hard work of our franchisees across the country, this mission and model has a clear blueprint for long-term success. We’re excited to continue that momentum moving forward to help more people across the nation.”

As the year 2022 dawns, Any Lab Test Now franchising is more excited than ever to see what the future holds. The growing interest in healthcare consumerism, in which consumers are taking more control over their own healthcare preferences and decisions, has become the driving factor in elevating the Any Lab Test Now concept to new heights. With a business model that empowers customers to take charge of their own healthcare choices and decisions, the Any Lab Test Now franchise opportunity has become a win-win proposition for owners and consumers alike.

As we kicked off 2022, Any Lab Test Now franchises were well-positioned to capture an even larger share of retail-based revenue at the expense of major healthcare providers. With a laser focus directed squarely on the customer experience, the brand is becoming well known as the affordable and discreet option for retail-based lab testing. Any Lab Test Now offers consumers up-front pricing, appointments completed in as little as 15 minutes, and results delivered in 24-48 hours.

If you’ve got an entrepreneurial mindset and a desire to partner with the nation’s No. 1 retail lab testing franchise, reach out to the Any Lab Test Now franchise development team about the possibility of owning a location in your area. All you have to do is simply fill out this brief form and our reps will be in touch shortly!

Discovery Day is a distinctive franchise term that describes one of the final steps of the investigative process—a face-to-face encounter between the candidate and home office executive team. It’s also referred to as “Meet the Team” Day, Confirmation Day, or Hospitality Day, but they all mean the same thing. Prior to COVID, these visits were always conducted in person, but more than a few brands ended up making Discovery Day a virtual experience, in the interest of health and safety.

Basic Overview

Discovery Day is an extremely vital endpoint in the franchise investigative process. It signals the end of the pre-sales journey and the beginning of the final decision-making process. At its heart, it’s a mutually beneficial evaluation in which both parties can size one another up in determining a fit. The primary goal is for you to spend time visiting as you review the core values of the people and personnel behind the franchise concept. Candidates will want to know if the executive team represents a chance for them to become a successful business owner. And the franchise team will want to know if the candidate will make a good representative for their brand.

Discovery Day Schedules

Discovery Days tend to have very organized itineraries, so you should know precisely what to expect during your visit. This includes your travel schedule (if going to an in-person event), accommodations, and transportation. Though the experience may differ from brand to brand, you can typically count on an introductory meeting where each party will get to know one another in a relaxed setting. A tour of the franchise’s company headquarters usually follows, where you’ll get an up close and personal look at their operations, training, and support centers. There may be breakout sessions where you’ll have the opportunity to visit with different brand representatives that handle processes like site selection, training, support, sales and marketing,and operations. Some have a dedicated Franchise Business Coach(FBC) who will be assigned to your operation.

How to Prepare for Your Discovery Day

It goes without saying, but your appearance counts. Franchisors are looking for exceptional representatives for their brands and you’ll want to look the part. Dress professionally and make sure to come prepared to discuss your future as one of their franchise owners. In a way, it’s a little bit like a group job interview. Before you embark, make sure that you have any final questions you’d like answered. Just the same, be prepared for a few of their questions to come your way as well. The corporate representatives will be interested in hearing about each part of your investigative journey up to the Discovery Day. They’ll likely ask about your personal core values and leadership style to determine how well it aligns with their own. Think of the entire day as a way for each party to establish a comfort level with one another.

Post-Meeting Tips

Returning to the group job interview analogy, you’ll want to follow up with the team members you’ve met during Discovery Day. Assuming that everything will have gone right, thank them for their time, insight, perspective, and their expectations in having you as a proposed member of their franchise system. Their decision to ultimately award you with a franchise should happen quickly, so be prepared with your own response. Nothing is official, of course, until you sign your franchise agreement.

In the Any Lab Test Now franchise investigative process, Discovery Day is Step #7 out of nine. To receive an invitation means you’ve already exceeded their ownership requirements. You’ll be invited to an introductory happy hour, then virtual Discovery Day in 2021.  In early 2022, candidates will be invited to Any Lab Test Now’s corporate headquarters in Atlanta, GA to meet with the executive team firsthand. You’ll visit our training center and visit with team members to review our franchise system, culture, business model, and the training and support you’ll come to rely upon. If you’re investigating the Any Lab Test Now concept, we wish you luck and hope to see you at Step #7!

ANY LAB TEST NOW®,  is pleased to welcome Kelly Crompvoets as the new Vice President of Marketing. Kelly brings more than 20 years of experience in the franchising industry to her new role, and she is excited to work with a company that gives consumers the ability to take control of their health.

“We are ecstatic to have such a passionate communicator like Kelly join our team,” says  CEO Clarissa Bradstock. “Kelly’s extensive background in franchising coupled with her decades of creating and implementing marketing strategies is a win-win for our brand as well as our franchisees who work so hard to improve the health of consumers in their communities.”

As Vice President of Marketing, Crompvoets will oversee and implement new marketing programs to expand brand awareness, as well as support franchisees with the marketing tools needed to maintain success in the retail health industry.

“I’m thrilled to have the opportunity to join a franchise system that has revolutionized the way consumers can access lab tests and in turn improve their health and quality of life,” explains Crompvoets. “The pandemic really showed us that our health is an investment, not an expense. It doesn’t matter if you are 20 or 60; it is crucial to take time for self-care and invest in your life. I am excited to showcase the ways ANY LAB TEST NOW is helping people of all ages maintain a healthy lifestyle.”

In addition to decades of marketing experience, Crompvoets also brings years of franchise relations experience to her new position with ANY LAB TEST NOW. She cut her teeth in franchising years ago as Director of Communications at Money Mailer, a system connected to more than 500 franchises, before spending time with the franchise consulting firm, FranWise, then moving into various leadership roles at Home Franchise Concepts, including Vice President of Franchise Relations.

“There is something so exciting about guiding franchisees through the entrepreneurial journey,” Crompvoets says. “They are taking a leap of faith. They choose a franchise to better their lives. I am fulfilled to help them fulfill their dreams. And I am so looking forward to working with ANY LAB TEST NOW’s amazing franchisees for years to come.”

We are thrilled to see what new marketing campaigns she will implement, and is a truly amazing addition to the Any Lab Test Now family!