Why 2022 Is The Perfect Time To Enter The Wellness Industry
A few convincing reasons why Any Lab Test Now remains an advantageous choice
The savvy candidates who are interested in franchise ownership always make the time to do their own due diligence. In searching through thousands of different franchise concepts, they take several factors into account. Their own lifestyle and income-generating capabilities are typically at the top of the list, but marketplace research is never overlooked. And Any Lab Test Now, for one, is happy to share the multiple reasons why 2022 is the perfect time to enter the wellness industry.
It’s not just the increasing demand brought about by healthcare consumerism – though that does play quite a significant role. It’s also the shift in consumer behavior and sentiment, including circumstances that developed as a consequence of the pandemic. Below are a few convincing reasons that the wellness industry is a smart play.
The Rise of Retail Real Estate
The change is evident, provided one happens to notice the transformation of their local retail shopping centers. What used to be filled with cafeteria-style dining establishments, mom-and-pop hardware stores, and the occasional insurance sales outfit have slowly been replaced – by a single phenomenon. Retail real estate strategy has shifted to accommodate concierge-style providers of common consumer storefronts. We now see more gyms, more upscale coffee houses, more nail and spa studios. And more health and wellness retail outlets like Any Lab Test Now. At the heart of this movement is consumer convenience – a convincing aspect of our brand’s business model. Today’s consumers are on the go, in-and-out, and expect results quickly. And Any Lab Test Now’s retail lab testing services check every box.
A Change in Consumer Preferences
As we just covered, convenience is a critical factor in consumer choice. And nowhere is this more evident than healthcare in the U.S. The antiquated doctor-patient-onsite visit model is increasingly giving way and embracing technology. Engagement, care, and a satisfactory customer experience now actually matter to healthcare seekers. Things like scheduling, privacy, discretion, and the time dedicated to clinical tasks are all evolving – in favor of forward-thinking patient delivery models like Any Lab Test Now. The statistical data supports this evolution, as noted in the 2020 Healthcare Consumer Experience Index, a research study from The Harris Poll and Change Healthcare. Two-thirds of respondents described the healthcare process as a “chore” and prefer a single access point in shopping for providers. Almost three-quarters are in the dark on their medical treatment costs – something that never happens with Any Lab Test Now’s upfront pricing model.
The International Franchise Association (IFA) Weighs In…
Any Lab Test Now conceivably falls under franchising’s Personal Services sector, a segment that’s predicted to grow in the number of establishments and output in 2022 and beyond. In the IFA’s annual franchise outlook report, the industry trade group predicts a 3.1% increase in establishments, with output expected to rise 10.5% to $39.6 billion. At this rate, the Personal Services sector will surpass their pre-pandemic industry levels.
The healthcare community is slowly coming to a new realization. That people aren’t just patients anymore, they’re discerning consumers. Long live the healthcare consumerism revolution. It should be the driving force for the wellness industry for some time to come.
If you’d like to find out more, begin with the understanding that ANY LAB TEST NOW is an essential business opportunity. With a business model focused on the customer experience, our brand is leading the market for retail-based lab testing with over 200 U.S. locations. If you think franchise ownership is right for you and you’d like to partner with the nation’s No. 1 retail lab testing franchise, reach out to the ANY LAB TEST NOW franchise development team for an in-depth review of our business model. Simply fill out this brief form and our reps will be in touch shortly.
