{"id":1152,"date":"2021-10-08T12:53:24","date_gmt":"2021-10-08T12:53:24","guid":{"rendered":"https:\/\/www.anylabtestnow.com\/franchise\/?p=1152"},"modified":"2021-11-11T14:50:53","modified_gmt":"2021-11-11T14:50:53","slug":"why-retail-healthcare-is-flourishing","status":"publish","type":"post","link":"https:\/\/www.anylabtestnow.com\/franchise\/2021\/10\/08\/why-retail-healthcare-is-flourishing\/","title":{"rendered":"Why Retail Healthcare is Flourishing"},"content":{"rendered":"

The retail healthcare clinic market, upon which the <\/span>business model of Any Lab Test Now is based<\/span><\/a>, is flourishing, which is great news for the brand\u2019s 190+ locations across the U.S. today. But what\u2019s driving this phenomenon? And how does the predicted growth of retail healthcare play into the hands of Any Lab Test Now\u2019s franchise development program? At its core, retail healthcare is all about consumers taking more control over their own healthcare preferences and decisions. Which proves that marketing your business model using empowerment as a key value proposition is an effective strategy for Any Lab Test Now owners and consumers alike.<\/span><\/p>\n

\"\"<\/p>\n


\nEven before the global pandemic accelerated the need and urgency of rapid lab test results, the retail healthcare marketplace was expanding rapidly. Traditional health care models, which previously relied upon paternalistic doctor-patient relationships, were already losing out to retail healthcare options that promised a more collaborative approach to individual care and choices. Acquisitions and new partnerships that touted this approach\u2014including the rising popularity of telehealth\u2014have awakened consumers <\/span>to a fresh healthcare shopping experience<\/span><\/a> in which their active participation is not just tolerated but solicited.\u00a0<\/span><\/p>\n

 <\/p>\n

What\u2019s currently helping the adoption of retail healthcare to flourish? We\u2019ll illustrate several of the most common examples, but a consumer\u2019s freedom of choice is the centralized theme.<\/span><\/p>\n

 <\/p>\n

Today\u2019s Healthcare Shoppers<\/b><\/p>\n

Think about buying a car, a computer, jewelry, or even a new lawnmower. When consumers shop for any major purchase, what are the determining factors that lead to a decision? Let\u2019s start with affordability, which 72% of healthcare consumers claim they consider first. Following the cost factor, healthcare consumers want discretion (privacy), value and, increasingly\u2014convenience. The traditional healthcare model hasn\u2019t exactly done itself any favors. Their complicated plans, internal and external provider networks, referral procedures, and a bloated, outdated, and often inaccurate billing system, have all combined to leave the door wide open for a better way of doing business. As such, today\u2019s healthcare shoppers have become their own entrepreneurial advocates.<\/span><\/p>\n

 <\/p>\n

Retail Healthcare Options<\/b><\/p>\n

Telehealth appointments, digitized wearable devices, and retail lab testing are three prime examples of the growing retail healthcare marketplace. Each provides a beneficial, streamlined experience delivered in a collaborative environment. It\u2019s fast becoming a pro-choice retail environment, where consumers are increasingly free to search and shop for the best options for care\u2014especially as it pertains to lower costs, the best value, and\u2014most of all, the highest level of convenience.<\/span><\/p>\n

This changing marketplace dynamic is quickly becoming fertile ground for the Any Lab Test Now franchise opportunity, among the many independent small businesses well positioned to capture a larger share of retail-based revenue at the expense of major healthcare providers. Any Lab Test Now meets the very definition of retail healthcare, as our focus is squarely on the customer experience. We\u2019re the affordable and discreet option, with up-front pricing, appointments completed in as little as 15 minutes, and results delivered in 24-48 hours. In the American Hospital Association\u2019s (AHA) \u201c<\/span>Top-10 Emerging Trends in Health Care for 2021<\/span><\/a>\u201d, the second highest ranked item is a phenomenon they refer to as \u201ccooperative competition\u201d or \u201ccoopetition\u201d. Taken directly from the report:<\/span><\/p>\n

\u201cCooperative competition, or coopetition, is a key trend in health care. While some providers view big-box stores, nationwide pharmaceutical chains and other new entrants as threats, other organizations see opportunity. Their strategy is to leverage the capabilities of these power players to lower the cost of care, increase downstream market capture and focus on core specialty services while remaining highly connected to the patient.\u201d<\/span><\/em><\/p><\/blockquote>\n

 <\/p>\n

That’s a business model that sounds very familiar to our Any Lab Test Now franchise owners. Is it any wonder that the retail health care\u2019s $99 million annualized marketplace was originally predicted to triple in the five-year span between 2017 and 2022? If you\u2019d like to be a part of this outlook, <\/span>reach out to Any Lab Test Now\u2019s franchise development team<\/span><\/a> to get started on your own entrepreneurial journey.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The retail healthcare clinic market, upon which the business model of Any Lab Test Now is based, is flourishing, which is great news for the brand\u2019s 190+ locations across the U.S. today. But what\u2019s driving this phenomenon? And how does the predicted growth of retail healthcare play into the hands of Any Lab Test Now\u2019s …<\/p>\n","protected":false},"author":128,"featured_media":1153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_relevanssi_hide_post":"","_relevanssi_hide_content":"","_relevanssi_pin_for_all":"","_relevanssi_pin_keywords":"","_relevanssi_unpin_keywords":"","_relevanssi_related_keywords":"","_relevanssi_related_include_ids":"","_relevanssi_related_exclude_ids":"","_relevanssi_related_no_append":"","_relevanssi_related_not_related":"","_relevanssi_related_posts":"","_relevanssi_noindex_reason":"","footnotes":""},"categories":[86,1],"tags":[40,20,79,89,23,37,51,49,41,29,42],"class_list":["post-1152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-franchise-opportunity","category-uncategorized","tag-any-lab-test-now","tag-any-lab-test-now-franchise","tag-best-franchise-to-buy","tag-business-opportunity","tag-fastest-growing-franchises","tag-franchise-opportunity","tag-franchising","tag-health-care-business-opportunity","tag-healthcare-business","tag-lab-testing-franchise","tag-wellness-business"],"acf":[],"yoast_head":"\nWhy Retail Healthcare is Flourishing - 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